Luxury Tech Company Vertu Just Got Better

By Vertu, Special for   USDR

British luxury mobile phone manufacturer Vertu has worked with mobile app developer, Holaverse, to create an exclusive Android OS UI launcher. The new launcher is a customized version of the hugely popular Hola Launcher app, which has already recorded over one hundred million downloads since its launch one year ago. Initially available on Vertu’s pinnacle smartphone, the New Signature Touch, the app will be available for the Aster and previous generation Signature Touch products later in  2016.

Selected for its combination of enhanced functionality, extensive personalization options and small resource footprint, Hola Launcher appears on Vertu’s state of the art luxury handsets for the first time, with significant changes over the standard version of the  app.

Vertu has added its distinctive analogue clock – with a special variant for the brands partnership with luxury carmaker Bentley – to Hola Launcher’s default home screen, while its Vertu Life and Concierge widgets are conveniently located on the left screens. To the right, Hola Launcher’s “Smart Folders” organize the Vertu user’s third-party apps while Hola Launcher’s “Gestures” features offer an extensive array of customization and personalization choices. This allows Vertu owners to easily change their phones stylish Vertisimo wallpaper and simple icons to anything they  choose.

With headquarters in the UK, Vertu is considered to one of the leaders of the luxury technology market, having pioneered the category for luxury mobile phones in the late 1990s. In 2013, Vertu added powerful new Android OS smartphones to its range of products, sitting alongside the classic voice centric Signature S model with which the company launched. Today, the combination of leading edge technology, luxury craftsmanship and suite of lifestyle services is helping Vertu find a new legion of customers around the  world.

Vertu continues to strengthen its position as the world’s leading luxury mobile device and the company is increasingly developing its technology offer alongside its service suite and peerless build  quality.

Holaverse is best known for several successful Android apps including Omni Swipe, an innovative solution for users using devices with growing screen sizes, and Locker Master, a feature-rich editor that allows users to customize their phone’s lock screens with animated, interactive elements. The past year has seen the Holaverse climb to the #4 Android app developer worldwide according to mobile app analytics firm App  Annie.

“We’re excited that Vertu considers our design and technology a match for their discerning customer base,” commented Holaverse CEO Brian Xie. “Vertu’s handmade devices reflect the same attention to detail and refinement we pursue in our own app  development.”

About  Vertu

Vertu aims to deliver the world’s best luxury mobile phone experience for its customers by combining expert craftsmanship and peerless materials with innovative technology and unique services. Today, Vertu leads the market that it pioneered over a decade ago.

The Vertu range of mobile phones is made up of three distinct models – Signature, Signature Touch and Aster. The Vertu Audio Collection comprises V Headphones (HP-1V) and V Speaker (SP-1V).  Vertu mobile phones are handmade in England using the world’s finest materials, with each one assembled by a single  craftsman.

Vertu is renowned for its curated services; a suite of carefully selected exclusive offers, content and assistance especially selected to enhance the Vertu customer’s lifestyle. At the heart of these services is Vertu CONCIERGE, offering luxury lifestyle assistance and enrichment. Vertu CONCIERGE is on-hand 24/7 to facilitate your every request. Vertu LIFE offers personalised recommendations and privileged access to experiences and  events.

Vertu CERTAINTY delivers security for customers, their data and their  phones.

Vertu is available from around 500 stores, including 70 Vertu Boutiques, in 66  countries.


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