By Global Road Technology, Special for USDR
Every 30 seconds a person is killed in a road crash. That’s more than 3,300 deaths a day, and more than 1.2 million deaths each year, worldwide.
Road crashes are a global problem and in the Middle East, it is worse than many other regions, with a recent report finding road crashes are the fourth leading cause of death in the region.
These crashes are due to a number of factors, including excessive speeding and poor road design.
Global Road Technology managing director Troy Adams said most of these deaths were preventable.
“The incidence of road crashes in the Middle East is rising at an alarming rate and is now the leading cause of death among young adults,” Mr. Adams said.
“An effective road safety strategy needs to be developed and implemented, and an essential component must be improving the quality and durability of the roads.
“We have been working to reduce traffic injuries and fatalities due to poor infrastructure around the world, and have now set our sights on the UAE, where it is needed most.
“Our polymer technology is a cost-effective solution to doing so, significantly reducing airborne dust and light soil erosion.”
Global Road Technology recently completed works in the UAE to protect the archaeologically sensitive Mleiha fort site from the impacts of modern tourism.
“It was during this project that we realised how dangerous some of the roads in the region are, and identified an opportunity for improvement,” Mr. Adams said.
As well as improving infrastructure, Global Road Technology works to educate children in the community about road safety, through its ‘road safety’ initiative.
“With 500 children dying every day due to road crashes, it’s essential that we educate them about the dangers of the road. Our three-step road safety initiative teaches children in rural, remote and disadvantaged communities how to ‘survive the walk, survive the ride, and survive the drive’.”
As well as delivering educational material, Global Road Technology provides bike helmets, child car seats, and high visibility backpacks to families in need.
The company is currently in discussions with UAE government authorities and local companies to implement the GRT Road Safety Initiative into the country.
Global Road Technology is an international road construction and maintenance company with headquarters in Queensland, Australia. Using revolutionary soil stabilisation and dust control polymer solutions, specifically formulated by GRT engineers, GRT helps solve dust control and soil stabilisation issues to deliver total turn-key solutions for the mining, commercial, industrial, farming and military sectors as well as in developing communities worldwide. Global Road Technology works with major companies across the mining, oil and gas, military and government sectors in Australia and internationally.
SOURCE Global Road Technology