Men’s Health, the largest men’s magazine brand in the world, announced today its search for “The Ultimate Men’s Health Guy.” The contest, presented by Kenneth Cole to celebrate his newest fragrance Mankind, kicks off in the April issue with a national call for entries at MensHealth.com/GuySearch. The winner, chosen by the magazine’s readers and an all-star judging panel, will debut on the cover of the November 2014 issue of Men’s Healthmagazine, published by Rodale Inc. It will mark the first time in the U.S. magazine’s 25-year history that a reader will grace the cover.
“We’ve always put fit, healthy, successful, and authentic actors and athletes on our cover because our readers aspire to be like them,” said Men’s Health Editor in Chief, Bill Phillips. “But those words describe so many of our readers too. Picking the ultimate guy from their ranks, and showing the results of living the Men’s Health lifestyle, will be hugely motivational to all men.”
“The Mankind fragrance personifies the man who is performance driven but understands the importance of striking the right balance in his career, relationships and community — all values that reflect the Men’s Health man,” said Kenneth Cole, Chairman and CEO of Kenneth Cole Productions.
Mankind is a new fragrance that recognizes the evolution of the modern man — confident, connected and ready to take on today’s challenges. The fragrance is a bold aromatic scent, created by Claude Dir, Perfumer at Givaudan and Parlux Ltd. in collaboration with Kenneth Cole.
Donald J. Loftus, President of Parlux Ltd., added, “The partnership with Kenneth Cole and Men’s Health offers brand synergies and shared goals of empowering men — this is an extraordinary opportunity for our brands to recognize a deserving guy who has style and substance.”
Aspiring Ultimate Guys can visit MensHealth.com/GuySearch to submit their entry along with a photo. The contest will hit the road on April 12, with live events at Macy’s in New York City, Los Angeles, Houston, Atlanta, and Chicago. In July, the top three finalists will be flown to New York City for a cover shoot, and to meet with the judges one-on-one and make their final pitch for why they are the Ultimate Men’s Health Guy.
For more information on search events, go to MensHealth.com/GuySearch. In addition, follow @MensHealthMag on Twitter and Facebook and search the hashtag #MHGuySearch for updates on the contest.
ABOUT MEN’S HEALTH: Men’s Health is the go-to source for guys seeking information and motivation on health, fitness, fashion, grooming, nutrition, relationships, travel, tech and finance. Launched 25 years ago, and published by Rodale Inc., the global voice of health and wellness, Men’s Health is the largest and most trusted men’s multi-platform brand in the U.S. with a growing monthly audience of nearly 13 million active, smart, performance-driven guys, 12 million monthly unique visitors tomenshealth.com, nearly 4 million social media followers, a stable of best-selling books, plus fitness dvds, award-winning mobile applications, and renowned events such as The Men’s Health Urbanathlon which is now in 20 cities around the world. The Men’s Health global audience tops 35 million men with 41 editions in 64 countries. Men’s Health Live, a national radio show, is heard in 45 major markets, and was downloaded a quarter-million times in its inaugural year — 2013. Since 2000, Men’s Health has been nominated for 15 National Magazine Awards, and it received the coveted General Excellence Award from the American Society of Magazine Editors in 2010. The Media Industry Newsletter declared it to be the “#1 Most Notable Magazine Launch of the Last 25 Years.” For news from Men’s Health, visit Menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).
ABOUT KENNETH COLE
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole Collection, Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men’s, women’s and children’s apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company’s products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at www.kennethcole.com.
ABOUT PARLUX LTD
Kenneth Cole’s fragrance partner, Parlux Ltd., was established in 1987. It is a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products. It is a wholly owned subsidiary of Parlux Fragrances, LLC; a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer. Perfumania is traded on the NASDAQ exchange (PERF).