By US Daily Review Staff.
BrandYourself.com, a startup that launched in March to help people control their own Google results, recently released a new feature that helps users figure out who’s Googling them in the first place. The feature was so popular that it tripled their user base to over 75,000 users overnight.
According to their CEO, they will probably quadruple their user base by day’s end: “We realized users wanted a better understanding of who’s looking for them online,” says 24-year-old CEO Patrick Ambron, “So we’ve been building this feature, and traffic has exploded.”
How does it work? Every time someone visits your BrandYourself profile, the product breaks down how they found you, where they’re located and even where they work.
For example, let’s say an advertising student, Jim, interviews at agencies in NYC. The tool alerts Jim and lets him know that somebody from Ogilvy just Googled “Jim Armstrong, portfolio.” Once Jim realizes he’s being Googled, he’s more motivated to use BrandYourself to improve his results. According to Ambron, nobody else on the web is providing this level of intelligence for individuals, which is another major reason for the company’s growth.
BrandYourself first exploded on the scene after launching in March and winning the top award at the famous SXSW Accelerator competition. In less than six weeks, the company grew to over 75,000 users—a tough feat for a web-based software—and it doesn’t show signs of stopping.
Ambron says the product is so popular because it helps people solve a real problem. In fact, the company started when co-founder Pete Kistler couldn’t get an internship in college after being mistaken for a drug dealer in Google. The young 24-year-olds wanted to create a free solution that helped people solve this problem and managed to build a team, raise venture capital and release a product, all before turning 25.
According to Ambron, this is just the beginning, “We’re building the most sophisticated software on the market to help people manage their online presence. This is just one of many features in the works.”
BrandYourself.com is the first do-it-yourself platform that makes it easy for anyone to take control of their own Google results. It was founded in 2009 by Syracuse University classmates Pete Kistler, Patrick Ambron and Evan Watson after Kistler couldn’t get an internship for being mistaken in Google as a drug dealer. BrandYourself has raised more than $1.2 million in Series A funding and been recognized for its innovative technology, including being honored by the White House as one of the Top 100 Startups and being named the winner of the New York State Emerging Business Technology competition, a $200,000 prize, the youngest team to ever win.