Drinks Americas is a leading U.S. broker for authentic Mexican Beer. Their leading brand Day of the Dead Craft Beer showcases the original art work of well known Southwest artist. The eye catching creative label design has contributed to the extremely fast response from the marketplace. Day of the Dead Craft Beer is now available in over 20 U.S. chain retailers (such as Whole Foods, Cost Plus World Market, Walgreens, Sprouts, Total Wines) represented by over 40 distributors and available in over 32 states. This positive response is a true indicator that Drinks Americas has the right brand at the right time and momentum is building.
The artist is Sean Younis Wells who designed the label artwork for the award-winning national beer brand Day of the Dead Craft Beer and for La Catrina Wine. Both product lines have a Day of the Dead theme.
For 3,000 years the Aztecs honored the deceased in an annual celebration called Day of the Dead. The ceremony would involve using parts of the skeleton, most commonly the skull where relatives would place native Merigolds in the eye sockets to reflect the life that once was present.
Today, this festive holiday is a celebration of life. Many celebrants decorate in the joyful colors of the Mexican roots, paint faces and sing to wake the dead. Day of the Dead Craft Beer is made to celebrate life and honor the traditions of this great holiday.
The labels include images from Mrs. Wells’ original acrylic paintings that were recently exhibited in the Canyon Road gallery De La Serna Fine Arts Studio & Gallery in Santa Fe, N.M and additional national exhibits are pending. A well-known painter throughout the southwest, Mrs. Wells also produces and hosts a television show, “New Mexican Santera,” on the regional art form of retablo painting.
“The labels are the first thing that consumers comment on. We get calls on a regular basis asking for posters, etc. We are planning to make reproductions of the original art and using them to advertise throughout the industry,” said Jospeh Belli, VP Sales Day of the Dead Craft Beer.
Day of the Dead Craft Beer is an authentic Mexican beer brewed at a Mexican owned brewery Cerveceria Mexicana, whose packaging depicts this Mexican holiday and offers six variations including; Death Rides A Pale Horse Blonde Ale, Immortal Beloved Hefeweizen, Death Becomes Her Amber Ale, Queen of the Night Pale Ale, Immortal Beloved IPA and Pay The Ferryman Porter
Drinks Americas mission is to identify and invest the majority of our brand-building resources on those with the greatest growth potential such as Day of the Dead Craft Beer.