Realities This Back-to-School

By Van’s International Foods, Special for  USDR

While back-to-school often brings a sigh of relief and a return to routine, a new survey sheds light on the costs of morning me-time for moms. The survey, conducted by Van’s International Foods, maker of whole grain waffles, cereals and snacks, found that to save time in the morning, moms worry less about what to wear and the style of their hair and more about what to feed their  families.

According to the survey of 1,000 U.S. moms, 58 percent said they rush through their morning hair or makeup routines, including nearly 40 percent who admit to wearing pajamas to drive their kids to school and 17 percent who apply makeup in the car. Other time-saving tricks include leaving their own beds unmade (62 percent), skipping time in front of the mirror (30 percent) and using dry shampoo (14  percent).

Moms may forfeit “glam for fam,” but serving wholesome breakfasts is one area they are not willing to compromise. Nearly 70 percent of moms said they feel better about themselves when they serve a hot breakfast, and they count protein, whole grains, kid-friendliness and being filling as the lead factors for making good choices for their  families.

“Mornings can be tough, and any parent can relate to the challenges of balancing me-time with family responsibilities,” said Joy Bauer, celebrity nutritionist and best-selling author. “But breakfast doesn’t have to be stressful. Quick options like Van’s waffles that offer protein and whole grains can lessen some of the stress and offer kids a breakfast they love eating  too.”

Bauer created three easy five-minute waffle breakfasts – Waffle Happy Faces, Egg-in-a-Basket and Apple-Cinnamon Waffle  Kebabs.

Other extras the survey found that take a backseat to mom me-time include sleep, showers and solitude –  82 percent get up earlier than they’d like, 50 percent have given up on long showers, and 54 percent admitted they don’t get bathroom alone time. Some moms have found a way to take back more time for themselves – more than 50 percent have gone grocery shopping just to be  alone.

To celebrate the modern mom and help make her life a little easier, Van’s Foods and Bauer are giving away one year of free Van’s waffles and signed copies of Bauer’s books “Slim & Scrumptious,” “From Junk Food to Joy Food” and “Food Cures.” Click here for full details, including giveaway rules, and a chance to win. All entries must be received by Aug.  24.

To learn more about Van’s Foods convenient and wholesome breakfast and snacking options, visit

About Van’s International  Foods
Van’s International Foods offers delicious, nutrient-dense foods that meet the growing need for expanding dietary options, including gluten-free, allergy-friendly, non-GMO, kosher, whole grain and more. Simply delicious products include frozen breakfasts, snack foods and pastas available at grocery stores, mass merchandise stores and natural food retailers nationwide. For more information, please visit or follow the Van’s brand on Twitter  @vansfoods.

SOURCE Van’s International  Foods

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