In spring 2023, JD Worldwide and New Zealand natural artesian water producer O’PURE announced the launch of two new dairy products. JD PLUS co-branded milk and O’PURE original imported milk are now available only through Richard Liu’s JD.com (or Jingdong) platform in China.
Fresh-Tasting, Nutrient-Rich Milk From New Zealand
The JD Worldwide/O’PURE exclusive milk launch took place on March 29, 2023. At the event, Liu Lu, Chairman of Eastpac Corporation Group, highlighted the unique benefits of O’PURE’s products. Based in New Zealand, Eastpac Corporation Group owns O’PURE.
Liu revealed that the dairy products derived from New Zealand’s pastures contain 130mg of calcium and 4g of milk protein per 100ml. This exceptional composition ensures that O’PURE’s milk products are nutrient-rich.
In addition, Liu shared O’PURE’s plans to introduce other high-end offerings to the Chinese market. O’PURE’s imported premium products will include Manuka honey and goat milk.
JD Worldwide: Connecting Chinese Consumers With Global Brands
JD Worldwide is the cross-border e-commerce arm of JD.com. JD Worldwide offers brands comprehensive cross-border supply chain services. Brands and merchants from all over the world can join the network. Its leading logistics capabilities include bonded warehouses and cross-border transportation.
The JD Worldwide network allows for same or next-day delivery of imported products in first and second-tier cities in China. The platform excels in fulfilling orders promptly. Its fastest doorstep delivery is within a remarkable 1.5 hours.
JD PLUS: JD’s Premium Membership Program
JD PLUS is JD.com’s exclusive membership program and the first paid membership initiative in China’s e-commerce sector. The program has a customer base of more than 30 million active members. These members demonstrate high purchasing power, engagement, and customer loyalty.
The recently launched JD PLUS and O’PURE co-branded products will only be available to JD PLUS members. As a result, members will get exclusive access to high-quality milk products that are not easily obtainable in China.
Meeting Chinese Demand for Quality Imported Goods
The JD Worldwide/O’PURE collaboration underscores the growing demand for quality, imported goods in the Chinese market. The new product launch also showcases JD.com’s dedication to giving Chinese consumers easy access to a diverse selection of exceptional, global products.
Moreover, cutting the middleman out of the trade process has enabled JD.com and O’PURE to offer more competitive prices to Chinese consumers.
A JD Worldwide representative highlighted the company’s commitment to inviting more food and beverage brands from New Zealand into the Chinese market using JD.com’s efficient e-commerce platform.
About Richard Liu, Founder and Chairman of JD.com (a.k.a Jingdong)
Since launching in 2004, JD.com (Jingdong in Europe) has evolved into a leading service provider and China’s biggest retailer.
The platform’s 550 million active customers enjoy access to authentic products from global brands. JD.com’s cross-border platform, JD Worldwide, enables these brands to access the growing Chinese market without needing to establish a local presence.
Today under Richard Liu’s leadership the JD Group comprises 7 businesses with 550,000 employees: JD.com, JD Logistics, JD Property, JD Finance, JD Industry, JD Health and JD Technology. Today 3 of the Group companies are listed (JD.com, JD Health & JD Logistics) with 2 more expected to list (JD Property & JD Industry) in 2023.
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