By Sharon Glickman, Contributor, US Daily Review.
It may be obvious to point out, but skin care is an important topic for men especially now that we have had an early taste of winter weather. The first thing anyone sees when looking at you is your skin and more precisely your face. Good skin is essential when you want to make a good impression because in order to feel good you must look good and your facial skin plays a major role.
One way to always put your best face forward is with an effective skin care regimen. Skin care is no longer for women only. A well-groomed, professional man today will take care of both his mind and body, and his skin will get the kind treatment it deserves. If good personal care habits didn’t make a difference in a person’s life, then the big business of skin care wouldn’t be a multi-billion dollar industry. According to Skin, Inc. Magazine:
“Skin care remains the most important category in the global beauty and personal care market, accounting for a 23% share of total value sales in 2010. It is set to be by far the fastest-growing and largest beauty category, exceeding $100 billion by 2015.”
Reportedly, anti-aging products continue to drive the sector’s growth. While the US market will perform respectably, the real growth is projected for the Asian markets. Even with a global recession, skin care is a thriving business, and men are joining women in the quest to look their best and using products to do it.
So even if you still believe that a good skin care regimen is more trouble than it’s worth, I’m going to help you get into a routine that will be easy and effective. Just think about it, the facial skin of most men takes a daily beating from scrapping it with a sharp razor to washing it with whatever bar of soap is in the shower. Shouldn’t that type of rough treatment warrant a little bit of pampering? It’s time for men to start taking care of this important tool in their “making a good impression” toolbox. So here are the basics of a skin care routine that you can start today:
First, buy your own products: Men’s skin is naturally thicker and oiler than women’s skin. So you may see little benefit from using the skin care products you find in your wife or girlfriend’s bathroom cabinet. Trust that you will have no lack of products to choose from – from Target to Barney’s there will be products to buy at every price point. Buy a cleanser and a moisturizer at the very least. If you can stand it, add a skin toner but only if you’ll use it. Do a little research before you buy to narrow down the product lines you’re most interested in an then buy a few. It’s ok to test a few products before you settle on your favorites.
Second, keep your routine limited to a few steps: I don’t think any man would argue with me when I say that a skin care routine that is more than 3 steps is pushing most men’s endurance and tolerance. You don’t need to undertake an elaborate morning and evening skin care routine. The important things are to cleanse and moisturize your face every day. Figure out a routine that accomplishes these two things without making yourself crazy.
Third, just do it: As you brush your teeth or shave in the morning, add a simple skin care regimen to your day. Sure, it may add five minutes (or less) to your morning grooming time, but in exchange you will notice improvements in the texture and appearance of your skin within a month or two. Depending on the products you use, your face should show fewer lines, smaller pores, and a more even texture. If you apply the same discipline to your skin care that you do to other personal grooming, you won’t be disappointed when you look at your reflection in the mirror.
Good skin like well-tailored clothes, neatly trimmed hair, and a pleasant demeanor are all essential traits of a professional man with a well-refined presence image. If you want to make a good impression when you step out of the house, take good care of your skin so that you always put your best face forward.
Check here for more about men’s cosmetics.
Sharon Glickman is a Presence Image Coach and Keynote Speaker. She helps you transform your image and improve the quality of your life. Sharon is a skilled image consultant, fashion advisor, coach, communicator, and sales leader. She can help you with how you look, how you behave, and how you manage your life. Starting out as a young high-fashion runway model is where Sharon learned the importance of image, presence, personal branding, and how to interact with the public. Clients include a former First Lady, a network news anchor, and the past president of the Motion Picture Industry of America.