Smile for the Toaster?


Continuing its 167-year history of offering the Best, the Only and the Unexpected, Hammacher Schlemmer introduces The Selfie Toaster, which indelibly brands its owner’s image onto slices of  bread.

Crafted from a headshot photograph submitted online, custom stainless steel heating inserts capture a subject’s full facial details, enabling the toaster’s heating elements to brown light or dark likenesses of the subject onto one side of each piece of  toast.

“It’s always a delight when we can help solve problems while having fun,” explained Hammacher Schlemmer’s General Manager Fred Berns. “The toaster removes any question as to the ownership of the next two slices, hopefully reducing the number of toast tugs-of-war at  breakfast.”

A complimentary Hammacher Schlemmer insert is included as an example of how the toaster operates; custom inserts will be sent separately approximately two weeks after the customer uploads a high-resolution digital image online using the included  instructions.

The Selfie Toaster is available from Hammacher Schlemmer for $69.95. For more information about this product, please visit The Selfie Toaster, or contact Trish Hammond at (847) 581-8987 or via e-mail at

About Hammacher  Schlemmer
Hammacher Schlemmer is America’s longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer’s innovative offerings are available through its catalog and online at

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