Faith Driven Consumer™ — the group behind the IStandWithPhil.com movement that played a leading role in Phil Robertson’s return to Duck Dynasty, the successful #OpenZilla campaign for tolerance and inclusion at Mozilla, and the ongoing Year of The Bible Movie initiative tracking the commercial viability of major Hollywood films courting faith audiences — continues to advocate for increased entertainment options in the marketplace for 46 million Faith Driven Consumers who spend $1.75 trillion annually. The organization’s Faith-friendly Film Reviews, which use five criteria to measure the compatibility of entertainment products for Faith Driven Consumer audiences, are serving as a key box office performance indicator.
Faith Driven Consumer Founder Chris Stone, a Certified Brand Strategist, has issued the following statement regarding Paramount’s decision to sign producers Mark Burnett and Roma Downey to its upcoming BEN HUR project:
“If Faith Driven Consumers were a core target for NOAH, Darren Aronofsky was the wrong choice. Having left untold millions on the table with that film, Paramount appears to have learned from its mistakes and to be taking a completely new approach with the upcoming remake of BEN HUR by signing producers Mark Burnett and Roma Downey.
“Burnett and Downey, who produced the well-received BIBLE miniseries and the successful SON OF GOD movie, have a strong track record of success in understanding, respecting, and reaching Faith Driven Consumers. If BEN HUR is managed like their previous projects — which are the model of how to do this right — it could be the next PASSION OF THE CHRIST, which set the standard for Biblical box office performance.
“We applaud Paramount for this decision, a strong step toward big success at the box office and beyond with Faith Driven Consumers.”