By PR Newswire Association LLC, Special for USDR
The continuing rise in the use of social media has made it critical for PR professionals to monitor the socialsphere for conversations around their brands. However, social’s growing impact on brand and industry conversations does not mean it should be taking your focus away from traditional media monitoring. A communications strategy that monitors both traditional and social media channels is the most effective at identifying what’s being said about you and leveraging opportunities for your brand.
PR Newswire’s guide, Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media discusses:
- The opportunities and challenges inherent to monitoring both social and traditional media
- The significance social media monitoring and influencers have on earned media mentions
- The potential for insight and competitive intelligence from media monitoring that can impact your brand’s bottom line
Trends found in media monitoring data can suggest ideas for new content, thought leadership, products and services. These in turn can have a huge impact on the bottom line. To read the full guide on perfecting your media monitoring strategy click here.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals.
SOURCE PR Newswire Association LLC