Understanding the Phenomenon and Adequate Implementation of CSR Strategies

We all have been hearing about our accomplishments since childhood. We are responsible for our actions. Our elders nurture us to become a helping hand to everyone. Why? Because peace and harmony can do wonders, one wouldn’t expect to happen—a society where fraternity prevails, blessings shower all around. A single person is not enough to cater to the needs of the community. Industries and huge business corporations have come forward to play their role to promote social good. They have evaluated effective policies and practices to uplift the social conditions. They become the panacea to all the dilemmas of society. Corporate Social Responsibility (CSR) includes diverse programs for the welfare of humanity. Charity funds, environmentally friendly industrial policies, and community services all refer to CSR. 

CSR has now become part of corporate strategies. Not only CSR evokes public welfare, but it also helps the organization to stand out differently. It has become a valuable asset to engulf the prosperity of employees, stakeholders, customers, along with the whole society. There are a lot of organizations adopting CSR, but not all of them have positive thoughts. They display it as a public stunt for brand recognition. They promote CSR, but when asked for a practical approach, they set back and come up with lame excuses. They don’t want to catch the cynical eyes of their customers and get called anti-social. These are bad corporate social responsibility examples that should never be applauded and flourished; otherwise, whatever is the best is alive will struggle to thrive. If the organizations genuinely follow the CSR and implement their plans according to it, it would harvest a lot of goodness. 

Corporate social responsibility is a responsibility, not a burden. There are a lot of aspects of it that can turn the tables for the organizations. These strategies should meet the demands of society and avoid any entity that could become a hurdle in the process of progress. Thus we prepared this article to guide you through the utilization of this opportunity to bring affirmation all around.

  • THE VISION

Corporate social responsibility activities happening around the globe should have a single vision that is the prosperity of the community and society. Bringing betterment in the lives of miserable people can spew a lot of benefits. It can also increase the market of the organization. People start to recognize the efforts of the organizations and always support them. The employees, when taken care of, work more diligently, and their productivity enhances by leaps and bounds. What you shouldn’t do is use it for one-sided benefits. It’s always about to give and take. If you only focus on introducing CSR activities to utilize it for your good, it will somehow make you vulnerable.

  • THE STANDARDS

Multinational companies that are operating around the globe should have the same standards of CSR activities everywhere. When companies are earning from societies equally, the provision of social facilities should also be the same. It will be a hammer strike on the companies’ reputation if the dirty work happens in a more impoverished country. What you shouldn’t do is to set different standards for different countries. If the people are poor and their living standards are shallow, the CSR activities shouldn’t be of poor quality. Instead, in the countries where people are less blessed, the responsibility on the shoulders of corporates gets heavier. 

  • EMPLOYMENT POLICIES

The employees of an organization are also part of society. Without them, no firm can work. They are the pillars of any organization. Their wellbeing is also part of corporate responsibilities. Make sure to have such policies that give every human their due rights, such as health, safety, training, respect, and welfare to the employees. They should feel important and have ears to their problems. What you shouldn’t do is the isolation of the workers. Treating them like machines, extracting their all energy without returning them a favor is pathetic, and you can face charges of violations of basic rules. 

  • COMMUNICATION

Communicating CSR activities is suitable for your company’s reputation. Your customer reach will see a hike. People care for other people. When they see the firms who are looking after others, they appreciate them and want to build a connection. The already-customers will get loyal to you. Your employees, stakeholders, investors, all will get a good impression of you that will flourish your cause. What you shouldn’t do is to humiliate the ones you’re helping. If the purpose of your activities is to seek attention, then you’re on the wrong path. Portraying your company as a good one by using the pictures of suffering beings is absurd. 

  • THE NEEDS

As per observations, the needs and wants of society change with time; the world is moving at a high pace. Everything is changing over time. Societies are growing, so are their needs. The issues creating hindrances in the wellbeing of the community are getting different. Change your aims according to the requirements of the societies. If you do not move with the world, other companies will overtake you. Don’t standstill. Bring change and improvise your activities. It will lead you to the higher ranks of the game.

CONCLUSION

Corporate social responsibility has become an essential part of the business strategy. It blossoms in incredible results most ethically. CSR may get presumed as additional costs, but the improvement of society will enhance the business. Environmental friendly policies will undoubtedly lower the costs of operations and improvise the techniques. Never promise things you can’t do. Always keep an eye over your resources, and then decide to conduct activities accordingly. You can blossom fruitful results for your organization by conducting corporate social responsibility activities.  

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.