Why You Should Dedicate Budget To Your Email Signatures


There are a plethora of reasons as to why you ought to pay for an exceptional email signature design for your brand and business. But there is one major reason: email signatures are actually pretty hard to code. In fact, most people understand that you cannot do any of the below points and expect the signature to look professional and consistent across major email clients,  including:

  • Coding the signature the same way as an HTML email
  • Using Microsoft Outlook or Word to create the email signature
  • Hiring a designer who has no experience working with email signatures
  • Coding the email signature the same way as a website


Zippysig has ample experience creating great-looking, professional signatures. So, let’s look at the above points in  depth.

  1. Using Outlook or MS Word to Create the  Signature

While it may seem as though these programs are easy enough to use to create a great email signature, they’re not really the way to go. For instance, Outlook 2007, 2010, and even 2013 all use their own Rendering Engine in order to create the HTML. This means there’s too much incompatible and unnecessary HTML code that doesn’t work well on other email clients. While the signature may render well in Word and Outlook, as soon as you send it over to someone who uses another email client, like iPhone or Gmail, they’re not going to see the same thing you do, but rather a jumbled up  mess.

  1. Coding the Signature Like a Web  Page

If you have a designer who says that he can create a signature, when they usually create web pages, be weary. You cannot code email signatures the same way you would an average web page. Email clients hate it if you use stylesheets and divs and they just cannot understand  it.

  1. Coding the Signature Like an HTML  Email

Let’s say you find someone who codes HTML – that’s great! But, HTML email signatures and emails do not look anything alike. When you send an HTML email, you often use software other than the email client to send it. While HTML designers tend to pay attention to how an email is received in different email clients and that it looks consistent, they don’t give much thought to how the email client’s rendering engine may handle the change to HTML code sending, as they use other software to send the  emails.

  1. Hiring a Designer Who Has Not Worked with  Signatures

Even the greatest of web designers sand email designers can struggle with creating compatible and consistent HTML email signatures that will work across major email clients. But, if you work with email signatures on a daily basis like professionals do, you get to know the ins and outs of great design and all the latest and greatest tips and tricks to overcoming any  issues.

While it may seem like you are wasting potential marketing budget on a mere email signature design, that is far from the truth. Your signature says a lot about your professionalism, your brand, and your company. So, it is well worth having a professional signature created that sends the right  message.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.