Winning Against Distracted Driving


One year after its introduction, Lytx ActiveVision is making giant leaps toward eradicating distracted and drowsy driving in some of the country’s largest trucking fleets, each on a quest to get their drivers to their destinations  safely.

The ActiveVision service employs machine vision technology combined with real-time in-cab alerts and video event capture to better reveal how, when and why driver distractions take place, and then delivers precise coaching insights to help the drivers improve their safety

Swift Transportation, YRC, Melton Truck Lines, and Cargo Transporters are among the top names in trucking who’ve adopted the ActiveVision service to help keep drivers alert and  distraction-free.

Results to date show that adding ActiveVision to the DriveCam® program identifies and addresses unsafe behaviors that would have previously gone undetected by standard telematics programs. Among the results, ActiveVision helped fleets  detect:

  • 60 percent more lane departures and the root causes behind them
  • Up to 24 percent more drivers who are driving while distracted
  • Up to 65 percent more events where the driver is identified as following too closely, and the root causes behind them

“The behaviors behind these driving events drive up risk dramatically,” said Nixon. “The National Safety Council reports that one of the biggest distractions – using a cell phone – makes it four times more likely to be in a  collision.”

All ActiveVision triggers are in full force to help identify even more risk in fleets. ActiveVision detects line markings, road signage, and surrounding traffic and assesses if patterns related to the following driving event  occur:

  • Lane Departure: Leaving the lane without signaling
  • Following Distance: Not enough space between driver’s vehicle and the vehicle ahead
  • Critical Distance: Increased potential for impact with vehicle ahead
  • In-lane Fitness: Maintaining the boundaries of a single lane

These triggers generate in-cab audio and visual alerts to signal the driver and give him or her the opportunity to correct the behavior. If the alerts go unheeded and the behavior continues, the event recorder will capture video and corresponding data for use in coaching the  driver.

“Since using the ActiveVision service, we’ve been able to dramatically reduce distracted driving by sharing video events in one-on-one coaching,” said Victor Malchesky, Corporate Director of Safety and Compliance for Swift Transportation. Swift has ActiveVision deployed in 14,000 of its trucks. “Many times drivers don’t realize they have driving habits that need adjusting until they can see it in an ActiveVision event  recording.”

“We adopted DriveCam with ActiveVision to protect our drivers in more ways than one,” said Sean Saunders, YRC’s Senior Vice President of Human Resources and Safety. “We’re helping our drivers fine-tune their driving skills, we’re helping them stay alert and engaged behind the wheel, and with the video that DriveCam provides, we have a better understanding of the facts, which can lead to the exoneration of our  drivers.”

ActiveVision is available now. For more information, visit

At Lytx® we harness the power of data to change human behavior and help good companies become even better. Our flagship product, Lytx DriveCam sets the standard for driver safety in the industries we serve, and our RAIR® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam® Program. Lytx ActiveVisionSM service helps detect and address distracted and drowsy driving, both in real time and over time. We protect more than 1,400 commercial and government fleet clients worldwide who drive billions of miles. We enable our clients to realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit, @lytx on Twitter, or on our YouTube  channel.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.