Why should you create a company’s logo in Turbologo? For common people, a logo may not be different from a common picture or symbol. But for businesses or companies, the presence of a logo is very important. It is more than just a small picture. It is an icon to represent the brand and products to customers. Even you cannot just randomly create a logo without considering features and aspects. At least, there are 5 important criteria to create an effective logo. What are they?
A Good Communication Tool
A logo must be a good communication tool of the company to customers. It means that the logo must represent messages that are acceptable to them, even the public, in general. The messages themselves are in the various forms, including the brand name, a clue of the product type offered, the product’s benefits and functions, and more. It is very good if customers can simply know what the logo is about only by seeing it at glance. it means that the main purpose of the logo has been achieved.
To communicate well with customers, a logo must also be attractive and interesting to see. But since the term of ‘attractive’ here is objective, the attractiveness criteria must be seen from the marketing targets. If your customers are mostly kids or teenagers, a colorful logo with a cute picture is a good choice. Sure, for adult customers, the brand must create a simpler and more mature logo. Even the simpler it is, it can be better as long as the communication aspect is fulfilled.
A logo design is a good example of artwork for sure. But it is more than that. Because it also functions as a communication tool, the design must be relevant. Customers should not accept the wrong message only because the logo cannot meet this aspect. That’s why; during the making process, a designer needs to conduct very deep research and observations.
The next professional criterion of a logo is being memorable. Again, the designer needs to explore their skills and creativity to create a unique design. It must be unique so that it is really different from other logos. When there is a similarity between one logo and another, it often causes a problem. Yes, many companies even sue other companies because their logos are very similar. Of course, the earlier one who publishes the logo, it is the winner. To avoid the problem happening, once you have made the logo and it is successful, you must register it soon.
Timeless becomes the next criterion of the logo. One of the tricks is by using an object that has been known widely by people. For example, Apple Inc uses the apple fruit as the logo. Turbologo, as a logo maker site, also considers the criteria above to create the best logo for the users. It provides easy steps without taking too much time. Therefore, it can be a good choice to create an effective logo to develop your company and business even more.