6 Reasons Why Real Estate Agents Should Use CRM Apps

CRM Customer Relationship Management Business Internet Techology Concept.

As businesses scale, they face challenges and opportunities that stretch human capacity. In real estate management, tenants are the focus of the business and it’s important to have systems to serve them optimally. Customer Relationship Management (CRM) apps can be of great use to effectively handle complaints and payments of the tenants. The apps help to get the right data about them.

CRM apps are software designed to help businesses automate their salesforce and customer service among other key areas.

Can real estate agents benefit from using CRM apps? Well…

Below are the reasons why real estate agents should use CRM apps.

  • Client Data Centre

The modern business world is run by data, information, and insights about markets, clients, and competitors. A CRM app can help you store and analyze key data about your clients. Therefore, client information is just a click away for taking any action. 

Some of the data points you can store for clients include: –

  • Demographic– Information such as age, sex, and location can help you analyze your clients. This can be the basis of targeted marketing or providing responsive solutions to clients.
  • Business volume– High net worth clients cannot be served with a uniform standard. Having segmented data can help you structure special programs for them. Similarly, different marketing strategies can be created for other segments of the market. 
  • Interests, careers, and products– A CRM app can help you create additional fields to further analyze your clients.

Therefore, CRM apps act as both data originators and organizers.

  • Improves Client Service

The CRM app can help in following up on prospects looking to buy or sell properties. For real estate agents who manage properties, CRM apps provide a centralized platform to log customer issues. All employees dealing with customer-related issues can be given access to the system. This will, in turn, create a platform where details like historic logs of customer issues can be found.

On the other hand, quality assurance teams can identify areas of weakness that need to be addressed. This can be done by providing an updated and standardized approach to customer complaints.

If there are different channels for handling customer issues, they can be integrated to help identify audit trails. Overall CRM apps provide accountability, a basis for improvement, and a centralized approach to customer service.


  • Provides a Basis for Analyzing Data and Insights

Data and information become useful if they can be analyzed for gaining insights. Raw data need to be processed further to identify trends, changes, and threats.

Below are some of the ways CRM makes this possible.

  • Personal dashboards– These can be created for individual staff members or clients. The users can extrapolate insights or actionable points from the available presentation. Sales executives can easily identify shrinking business volumes from customer segments.
  • Scheduled reports– Business owners can generate daily reports on sales generated, prospects, and overall target performance.

A CRM app can be a central point of providing an objective and scientific approach to your business.

  • Improve your Sales Function or Department

Businesses are driven by the ability of the sales department to move volumes. Real estate can only be profitable if it can generate enough prospects, sales, retain customers, and provide early insights into sales data.

Let’s look at ways that crm for real estate agents can improve the sales function: –

  • Leads– Lead generation is one of the aspects that helps keep the sales personnel and the sales funnel going. Leads generated from website visitors, Facebook ads, or email lists can be fed into the CRM app. The software will help generate further reports on the actions taken on the leads, conversations, subscriptions, closed sales, or those prospects that need retargeting.
  • Salesforce Actions– The management, owners, and shareholders can use CRM apps as a reference point for the sales department. CRM apps can be used to analyze sales campaigns, activations, and other marketing activities. The CRM app can be used to justify marketing budgets or the need for additional funds or complementing strategies.
  • Customer retention– Repeat business and upselling can help improve business growth. CRM app can help provide reminders to customers whose lease agreements are about to expire. The sales team leader can create a campaign to push new apartments—to either existing or partially acquired clients.

A CRM app can help you push your business growth agenda by automating and equipping your sales force.

  • Enhance the Teams Communication

Drafting emails can be difficult because they need to be both formal and engaging. Businesses that have fully embraced CRM apps can harness the communication aspect of the software. This can benefit customer service, sales, and human resource departments.

If a group discussion is needed, the sales manager doesn’t need to call for physical meetings to raise issues. Also, a pending issue can be resolved by tagging concerned members of the team.

This proves to be a quick way of communicating and breaks down the social guard that’s partly responsible for poor communication.

  • Improve the Efficiency of the Administrative Department

Administrative departments and roles involve record-keeping and documenting all aspects of the business. This sometimes results in duplication of duties and poor utilization of resources. CRM apps can help in the following ways: –

  • Manual Data entry– This can be eliminated by integrating systems. Files can be easily downloaded and printed instead of manually creating them.
  • Contact Keeping– Numerous contacts are obtained daily. A CRM app forms an easily accessible integration point.
  • Quality control and audit– All businesses conduct audits as part of ways to enhance their operations. CRM software has records of conversations, customer queries, and staff interactions. This can make the work of auditors or quality assurance teams easier.

A CRM app can help real estate agencies with small budgets to outsource administrative roles. Instead of hiring people, access can be given to the staff of the outsourcing agency.


Real estate agents deal with multiple customer queries and complaints. They also have to deal with staff members and other stakeholders, especially if they are managing properties. Acquiring a CRM app can help real estate agents improve the efficiency of their organizations as they scale up. Customer service, for instance, can benefit from automation and organization that comes with the software. As discussed above, CRM apps offer many great benefits to help real estate agents thrive.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.