One of the most important parts of any business is acquiring customers. Though many businesses try to appeal to a larger, more national audience with an outside-in strategy, there are several ways smaller businesses can increase their local customer base by focusing on what they offer and who they’re targeting. Below are eight things all small businesses can do to increase their local customer base.
1. Get Baked Into the Local Community
Getting baked into the local community is one of the most important aspects of any business. Only individuals will visit your area if you don’t get involved with the community, especially business-friendly ways. Providing services or products relevant to what is prevalent in your area can make you an attractive member of society.
2. Become the Local Expert
Becoming the person everyone turns to for advice can make you an attractive member of society. If you do not know the area well, you need to learn more about your city or town. Investing time into researching your local community is a great way to become a local authority, ultimately leading to more business.
3. Go Local
Whether you have a brick-and-mortar business or a large online one, going local is a successful way to reach out to more people in your area. If you have a brick-and-mortar business, you need to decide what is most important from a customer-reservations standpoint. When uncertain, go with the tried and true methods of making reservations for services offered by your company.
4. Make the First Move
One of the worst things you can do for yourself is to sit back and wait for your potential customers to come to you. Make it a priority to seek out the most likely interested people in your services. If you do not know anyone who would use your services or products, it is time to research to find out.
5. Position Yourself
One of the best things you can do for your business is to figure out how to position yourself in terms of what you offer. A key part of this process is determining what the market wants. By knowing how your local customers view your business, you will cater to their needs more effectively.
6. Be the One to Break the Ice
Breaking the ice with other businesses is one of the best ways to make local relationships. If you are not doing anything to reach out to other businesses or customers, it is time for you to step outside of your comfort zone. Starting a conversation with someone who may be unfamiliar can make you appear social and outgoing. These characteristics are attractive, especially in small businesses.
7. Be Yourself
One of the most important things you can do for yourself is to be yourself. There is no need to try and look like someone else or pretend that you’re more successful than you are. When it comes to business, don’t try to impress others with your accomplishments. Instead, let your personality shine through and allow the potential customers of your business to form their own opinions of your business.
8. Update your website
One of the best ways to increase your business and maintain its high level of success is to update your website regularly. If you do not have an up-to-date website, you need to start updating your website with information regarding your products or services. Any time someone comes to your site, they will expect that all the information needed for them to make a decision is available.
When it comes to increasing your local customer base, you have to be willing to work hard. It is also important that you are aware of what is out there for your business. By implementing the seven tips outlined above, you will build a strong local client base.