Avoid These 5 Common Search Engine Optimization Pitfalls

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Here are some of the most typical SEO mistakes made by the companies we work with, based on our own experiences.

 

  • Blog hosting services

I’ve noticed an increasing pattern of startups moving all of their blog content to external servers. The most popular usage of this is to create a blog, move it to Medium, and then publish all of your blog posts there.

 

Medium’s accessibility and scope appeal much to me. It’s a no-brainer if you want to expand your audience by providing them with interesting, in-depth articles. However, it is a terrible SEO practice to keep all of your blog posts at the platform’s URL. This is because Medium will gain from any links to your blog that you manage to get. This will be problematic in the long run because creating good content is the best approach to gradually gain backlinks.

 

Therefore, combining strategies is the ideal way to balance the exposure that Medium provides with the opportunity cost of SEO. Medium is best used for posting singular bits of material to this audience on an as-needed basis. Instead, focus on publishing to your own website.

 

  • The simple webpage layout

Now we’ll look at yet another widespread practice that is also a major SEO faux pas. An early-stage firm can have a beautiful one-page site that contains all the essential information about the company. However, they drastically reduce a website’s potential in search engine rankings. After all, the page can only be optimized for a certain number of keywords.

 

If attracting free website visitors doesn’t play a role in your business strategy, this might not be a concern. For instance, let’s say you run a mobile app development company and all you care about is how your brand appears in Google search results. However, a single-page website isn’t the ideal foundation if you’re counting on organic online traffic to support your business.    

 

  • The distribution of traffic is not uniform.

It never ceases to amaze me how many new sites lack basic analytics tracking like Google Analytics. Understanding the worth of your site’s visitors is different from simply counting them. In the end, it all comes down to the people who know what they want and are willing to go out and get it.

 

Using Google Analytics’ objectives feature, you may answer this key question. No matter what you hope to achieve with your website—signups, downloads, consultation requests, or sales—you must implement goal reporting in order to monitor progress. It will detail the percentage of visitors who converted on your goals in google analytics broken down by referral source, landing page, and many other parameters.  

 

This is a crucial indicator to monitor after you begin accepting organic traffic. The return on investment (ROI) of your content strategy can then be evaluated. You should reevaluate your content strategy before devoting more time and money to it if conversion rates are low.   

 

  • Failing to remember that guest posts might boost search engine rankings

For a new website, gaining backlinks might be one of the most difficult SEO problems. Passive backlink acquisition is difficult for a brand new site with minimal content and no search rankings. However, link building is essential because backlinks remain one of Google’s primary ranking signals. As a result, you’ll need to think beyond the box.

 

Guest posting on high-authority sites is a terrific technique for a startup to gain quality backlinks into its website. Usually, you get a backlink for every guest post you make. Many people, however, are wary of this strategy because of some recommendations made public a few years ago by Google’s former Head of Web Spam Matt Cutts.  

 

However, this overlooks the guidance’s nuanced details. The backlinks you earn from contributing useful material to authoritative websites will continue to be beneficial for as long as that is the case. However, the importance of guest writing on high-quality publications such as The Next Web, Forbes, or Entrepreneur cannot be overstated. However, it’s advisable to stay away from more dubious-looking locations.   

 

  • Being unaware of the restrictions placed on nofollow links

Like traffic, not all backlinks are created equal. Both “follow” and “nofollow” links exist. As a “vote of confidence” in the credibility of the linked-to site, a follow backlink conveys link equity to it. however a link with the nofollow attribute does not. An external link that Google “follows” has a beneficial effect on search engine optimization, while an external link that Google “doesn’t follow” has no effect (although there are ongoing debates over the advantages of nofollow links).

 

Therefore, when it comes to link building, the name of the game is to acquire as many follow backlinks as possible. But where do you go to locate them? When a link has been placed there for editorial purposes, it will often be formatted as follow. For instance, articles may provide links to related or supplementary reading or to the original study that inspired the piece.

 

Meanwhile, nofollow backlinks are used for content that has not been reviewed by an editor. Meaning anything from social media to YouTube to Wikipedia to Crunchbase to Medium to paid advertisements and more.

 

This means that even if you generate a lot of user-generated material online and link it back to your site, you won’t see any improvement in your search engine rankings. Gaining these links has a number of side benefits, but you should know that doing so won’t improve your search engine rankings. Follow backlinks are essential, and you should pursue them actively through means like guest posting.

 

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