CBS Brings New Multi-Platform Digital Subscription Service to Customers

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By USDR

CBS Corporation recently announced the launch of CBS All Access, a new digital subscription video on demand and Nielsen-measured live streaming service for the CBS Television Network. CBS All Access will offer subscribers thousands of episodes from the current season, previous seasons and classic shows on demand, as well as the ability to stream local CBS Television stations live in 14 of the largest U.S. markets at launch.

CBS All Access is currently available at CBS.com and on mobile devices through the CBS App for iOS and Android. The service allows fans to watch more CBS programming online and on mobile devices, while introducing yet another monetization window for the Company’s industry-leading content. CBS All Access will be available on other major connected devices in the coming months.

“CBS All Access is another key step in the Company’s long-standing strategy of monetizing our local and national content in the ways that viewers want it,” said Leslie Moonves, President and CEO, CBS Corporation. “This new subscription service will deliver the most of CBS to our biggest fans while being additive to the overall ecosystem.”

CBS All Access offers an even more robust viewing experience on CBS.com, the #1 network website across platforms (comScore), and the CBS App, which has been downloaded more than 10 million times.

Jim Lanzone, President and CEO, CBS Interactive said: “Our focus is to develop the best cross-platform video experience possible. We want our audiences to be able to watch CBS’s industry-leading content live and on demand whenever and wherever they want. We’ve integrated the service into our existing offerings and look forward to bringing it to all major digital platforms – including additional connected devices – in the coming months.”

The ability to live stream local CBS stations through CBS All Access was built in close collaboration with CBS’s owned and operated stations. Syncbak, in which CBS has a minority investment, powers the delivery and geo-targeting of the live feeds to in-market subscribers.

At launch, live streaming will be available in CBS’s 14 owned and operated markets, including: New York City, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Detroit, Minneapolis, Miami, Denver, Sacramento, Pittsburgh and Baltimore, with more to be added.