As the saying goes, the customer is king—and you need to make them happy. High-quality products or services are not enough to keep your company on the top. If you want to have a sustainable business, you need to level up your customer service.
Due to the rise of the internet and social media platforms, customer expectations have increased by a lot. Customers want a quick response and more value on the money they spend with your brand. You must have your workforce prepared for the change to keep competitive and continually meet your customers’ expectations.
Creative Tips To Engage With Your Customers Better
Your focus must be on serving your customers instead of always using selling to engage with them. Customers are human beings with feelings, too, and shouldn’t be regarded merely as money-making machines. Therefore, it’s essential to learn how to engage with customers of the digital age.
Here’re some great ways to do this:
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Provide Real Value To Customers
Providing real value to customers means always striving to give them practical insights and comfort through valuable content. Advertising is considered intrusive, unlike unique content. For instance, if you’re selling a specific kitchen product, teach your customers how to get the maximum value from that item. Address specific questions and constantly look for ways to offer tremendous customer support.
With that in mind, you can use specific types of software to enhance your engagement. For instance, you can offer a toll-free number to your customers and use an auto dialer to reach out to your target audience instantaneously.
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Develop Emotional Connections
Building a more reliable emotional connection is essential to win the trust of internet users. This emotional connection is why social media influencers are looked upon as trustworthy since they’re regarded as more authentic than typical celebrities and high-profile personalities.
To build an emotional connection with your audience, make sure you introduce yourself to them. Tell them about your passions, employment, history, etc. Send an automated direct message to nurture your followers further.
Put an image of your team members to make your audience feel they’re working with real humans. Then select someone from your team as a brand ambassador to build a successful relationship with your customers.
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Build A Community
One of the best ways to keep your audience engaged is by building a community as this will help you answer specific questions about your customers. By answering a particular subject, you will also be addressing other buyers who are facing similar issues.
Create a forum and community on all relevant media platforms like LinkedIn, Facebook, Twitter, and others. If someone is genuinely interested in your product but has a small issue you’ve answered, you can follow up with them via ringless voicemail, which won’t interrupt them.
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Hold A Contest
Who doesn’t love to get free stuff? If you have a committed fanbase, you can hold contests regularly to engage them. Ask your followers to tag a friend or upload a photo or so on and reward the winner. The reward can be anything, like a free one-year subscription to a premium product, or give away other products for free.
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Use Social Media As An Engagement Tool
Being present in social media platforms isn’t a big deal. However, harnessing these tools’ full potential requires you to have a dedicated person to collect user data and utilize it to serve your followers.
People who follow your social media platforms indicate trust and the desire to connect with you. As mentioned, you can answer specific queries, and even send them webinar reminders, apart from continuously making an effort to engage with them regularly.
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Provide In-Product Messages
Your job isn’t over after a customer makes a purchase. It’s essential to provide in-product messages via various channels to ensure they fully utilize the product or service you’re offering. Some key channels in which to send in-product messages are social media, email, customer support, mobile, and in-product messaging.
In-product messaging is the most effective method for communicating with your customers as it has a higher conversion rate compared to follow-up emails. This is because customers feel more connected through this medium.
In-product messaging also means sending out surveys and messages directly to a customer’s connected device or application, which makes it unlikely that they’ll miss out on these.
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Create Custom Content Addressing Customers’ Issues
Content marketing is largely useful when it comes to convincing people to make a purchase. On top of that, it will also help retain your customers, which is a win-win scenario. Many companies have maintained active paying clients with the help of custom content.
Custom content can serve as responses to frequently asked questions or issues your customers may have, as well as give them additional information on a product or service you provide so they can make the most out of these. This enhances customer engagement since they will be convinced to continue patronizing your company because they know you listen to and address their concerns.
Final Thoughts
You’re not offering anything differently if you do business like every other company. To get extraordinary results, you must naturally exert the extra effort needed. Once you get your product or service quality above regular standards, the next step is to level up your customer support to maintain a healthy relationship with your customers.
Be motivated to serve your customers instead of looking at them as merely tools for money-making. If you develop a secure emotional connection with them, you’re more likely to retain them and even make them your promoters. Harness the power of every popular communications channel to address their concerns quickly, and you will see them spending more money on your brand.
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