Distracted Holiday Driving

By National Safety Council, Special for  USDR

As Black Friday kicks off the official holiday shopping season, a National Safety Council poll found two-thirds – 66 percent – of drivers would make phone calls while driving through a parking lot, and 56 percent would text. Given the increased traffic in and around parking lots during the holiday shopping season, the Council is urging drivers and pedestrians to exercise additional  caution.

“Parking lots are intense driving environments that require both drivers and pedestrians to pay close attention,” said Deborah A.P. Hersman, president and CEO of the National Safety Council. “It is discouraging that so many drivers are willing to add distractions to that mix. When you’re in a parking lot, you need to be hyper-vigilant to the risks surrounding you – just because speeds are lower doesn’t mean you are  safe.”

On average, more than 50,000 crashes occur in parking lots and parking garages annually, resulting in 500 or more deaths and more than 60,000 injuries.[i] If the national roadway trend is any indication, parking lots may be even riskier this year. Motor vehicle deaths on all roads are up 9 percent through the first six months of the year compared to  2015.

Distracted walking is a serious safety issue, too. From 2001-2011, more than 11,000 pedestrians were seriously injured because they were distracted by their phones.[ii] Pedestrian deaths also are on the rise. The National Highway Traffic Safety Administration found the number of pedestrian deaths jumped more than 9 percent in 2015 compared to 2014 – the highest number since  1996.

Poll respondents also said they would do the following while driving through parking  lots:

  • Program GPS (63 percent)
  • Send or receive emails (50 percent)
  • Use social media (52 percent)
  • Take photos or watch videos (49 percent)
  • Use a smartwatch (43 percent)
  • Surf the Internet (43 percent)
  • Video chat (42 percent)

Notably, teen drivers were less likely than adults to talk on the phone (60 percent), use a laptop or tablet (29 percent), or watch a TV or movie (33 percent) while driving through a parking lot. However, teens were more likely to groom themselves (59 percent) than adult drivers (53  percent).

In addition to being vigilant, the Council encourages drivers to use advanced driver assistance systems to their advantage. Fifty-one parking lot and parking garage deaths each year occur when drivers are backing up. Using a backup camera and other alerts that are built into cars today can greatly reduce the risk of having a collision. To learn more about vehicle safety technologies, visit  MyCarDoesWhat.org

About the National Safety  Council
Founded in 1913 and chartered by Congress, the National Safety Council, nsc.org, is a nonprofit organization whose mission is to end preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact – distracted driving, teen driving, workplace safety, prescription drug overdoses and Safe  Communities.

SOURCE National Safety  Council

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.