Do Celebrity Endorsements Really Matter in Politics?

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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed filmmaker Warren D. Robinson (image below).

The media, politicians and campaign leaders across the nation have for years been trying to answer the question definitively, do celebrity endorsements of politicians make a difference? Recently Harvard conducteda study that they say finally answers this question, they determined that yes indeed celebrity endorsements do matter. “Celebrity endorsements certainly don’t hurt, in most cases.” Says producer, entertainment executive and attorney Warren D. Robinson. “We have seen candidates over the years try and spin celebrity endorsements as ‘liberal Hollywood trying to influence your vote‘ but that’s typically from candidates who simply have no celebrity endorsements of their own to tout and I’m not sure it’s ever really been an effective countermeasure.” Robinson says he agrees with the Study’s overall findings and that it aligns with the trends he has seen as it relates to celebrity endorsements. “Celebrities may not drive people to the polls,” says Robinson, “but they do drive donations and media attention. In the business we call this earned media which is any time you can soak up on the airwaves without paying for it and that is invaluable to campaigns and candidates. It also drives traffic on social media in a way regular folks can’t do, now that may not matter much to Boomer voters but can have a huge effect on Gen X, Millennial and Gen Z voters.” Ultimately Robinson believes regardless of celebrity endorsements it is up to each candidate to make the case and that the candidates themselves are the biggest celebrity when it comes to voting. “Now they may have only heard of said candidate because a celebrity mentioned them but I would think most people who are informed enough and go through the effort of registering and then voting are going to do some research on who their voting for; nonetheless if I was a candidate for office I would much rather have celebrity endorsements than not.”

According to a statement, “Entertainment executive and producer, Warren D. Robinson believes that when organizations are willing to have open and honest conversations about race and their own bias they can commit to meaningful change. We have seen this recently in the form of Hollywood award shows, particularly, the Grammys and the Academy Awards (Oscars). The Recording Academy and the Academy of Motion Picture Arts and Sciences have both taken concrete steps to diversify their ranks and address inherit biases in their voting processes. As a result we have the most diverse crop of award winners/nominees, respectively, we’ve ever seen. Contrast that with the scandal and production shutdown currently at CBS’s The Talk, which resulted because a co-host was unable to properly engage in a conversation about race, address her own bias and commit to doing better. ‘The key part to every conversation’ Warren says, ‘starts with listening. Listening and hearing are different and if you are unable to listen then you are unable to have a conversation.’

“Warren D. Robinson, is an avid and accomplished entertainment executive, motivational speaker, host, life coach and award winning producer who created the wildly popular series, Buried by the Bernards, which is currently streaming on Netflix.

“Warren has served as an entertainment consultant, manager and producer, facilitating, appearing and negotiating high powered deals on behalf of his clients in front of such companies as: Warner Brothers, BET, CNN, Freemantle, Best Buy, TV ONE, Netflix, Lifetime, Fox News, WE TV, E!, NBC Universal, Viacom and more. In addition, Warren’s entertainment prowess includes coordinating, partnering and/or producing events for: legendary actress Pam Grier, Taraji P Henson, Gabrielle Union, Vivica A Fox, Soul singer Eddie Levert (of the O’Jays), Comedian Mike Epps, Angie Stone, Flavor Flav, the Indianapolis Colts, Donna Joyner-Richardson, Stephanie Mills, Erykah Badu and Tom Joyner among others. Warren graduated from Indiana University (B.A.-Political Science) and Howard University School Of Law (J.D.).”

Learn more about Warren D. Robinson and his work here.

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