By USDR
The Best of the Breed in Multinational Communication Campaigns will be offered by Hotwire in North America, Europe, and APAC
New York City: Hotwire PR, a trans-global communication and PR agency, has announced it has obtained Eastwick Communications in a deal that has set the communications industry ablaze with speculation. This merger will fulfil Hotwire’s goal to provide a really global employee and client centered flipside to monolithic multinational corporations. It further deepens Hotwire’s expertise and reach as a global player with a deep service ethic and wide connections that only an eager young company is able to offer. The seed money for this brilliant maneuver was provided by Hotwire’s patron company, Enero Group LTD (ASX;EGG), which is a dedicated network of boutique marketing and business communication.
Eastwick was founded twenty five years ago, and continues to offer innovative programs like a CMO-in-residence initiative and the extension of a Digital Brand Lab. They have been especially recognized with awards for their premier technology breakthroughs in the field of startups and organizational correlation. Eastwick was given the 2015 North American Technology Agency of the Year certificate last year. They have also been recognized for two years running as one of the five-thousand fastest growing organizations on the New York Stock Exchange.
Global technology consultant Edward Werner says “This merger will provide Hotwire PR with the insider connections it needs to push ahead with its goals of becoming not just a world-wide player, but a worldwide powerhouse in the field of technologically-fueled PR and marketing dominance using data mining and analytics.”
In the words of Heather Corey, chief sales manager for International Sales Solutions, “This acquisition means that they can now play ball with the international Big Boys while still maintaining their hometown feel and customer service mindset when it comes to customer relations. They’re now a big fish in a big pond, but to their clients they are still going to appear to be a friendly little fish that’s able to provide a much wider PR coverage.”
Amazing opportunities now exist for the company to take its local expertise in niche marketing into vast areas of North America, Apac, and EMEA markets. Hotwire offices around the globe will remain in close personal contact with each other, the better to serve each individual client and help them reach their business goals and fine tune their corporate strategies.
America CEO Barbara Bates and President Heather Kernahan will stay at the helm of Eastwick, working out of offices in New York City and San Francisco. This brings staffing up to over 70 in the United States — with more hires expected as the correlation deepens.
As Bates explains: “We’re not really getting bigger — we’re just getting better at what we do and how we serve our customers. We can now offer them a wide ranging set of global possibilities that they may never have dreamed of tapping before.”
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