How to Use Twitter As Part of Your B2B Social Media Strategy

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Twitter not only meets the needs of B2B marketers, but also exceeds them.

Like every other social media platform, Twitter has made significant changes and upgrades that aid Business to Business (B2B) marketing. As a startup, these changes can give way to several unique opportunities for your business to grow, especially in regards to B2B marketing.

Twitter creates room for B2B social media marketers to share creative ideas and content with their target audience, connect with prospective customers, promote brand awareness, increase sales, and much more.

Investing in Twitter as part of your B2B social media strategy is a step in the direction of success. Launched in 2006, Twitter has grown to be one the most essential part of businesses’ B2B social media marketing strategy, with about 82% of B2B content marketers utilizing it.

Whether you own a startup or a big company, it is only logical to grab the opportunities this platform offers and maximize them to their fullest. How can you use Twitter as part of your B2B social media marketing strategy?

Here, you will discover practical ways to incorporate Twitter into your B2B social media marketing plan.

  • Study and understand your audience

The first and most crucial step to all types of marketing is identifying and understanding your target audience. Although identification and understanding go hand in hand, they are two different concepts that must be given equal effort.

Identifying your audience helps you direct your efforts and strategies in the right direction. But, understanding your audience and their interests enables you to create a marketing strategy that produces your desired results.

Using Twitter analytic tools and other analytic data, you can understand your audience’s highest interest and attention points in your business.

With this information, you can determine what types of content gain more engagements, the most strategic times and days to tweet, and much more. This can also influence improvements on other social media platforms.

  • Improve customer service with Twitter

Customer service experiences are now rated based on responses by organizations on social media. Being a major platform for asking and receiving, Twitter has served as a medium for  80% of customer service requests on social media.

Given this, it is only logical to include effective customer service on Twitter as part of your B2B social media marketing strategy. In addition to this, you can also address questions that relate to your brand niche, product, or services.

In addressing customers’ discomforts, complaints, and offering value, you can establish a commendatory customer service experience for each customer. Because Twitter is essentially a public space, effective customer service is widely noticed and can serve as an independent B2B marketing strategy.

  • Use Twitter to improve brand awareness

Social media and marketing team working hard to come up with an outstanding twitter content marketing strategy. 


Twitter creates an opportunity for you to communicate and interact with your target audience continuously, as long as they are online. In addition to this, Twitter is majorly a short-form platform that allows only a limited amount of words per tweet.

This implies that you can post short, catchy content – write-ups or videos that can keep your target audience’s attention, spur engagement, and ultimately increase brand awareness.

However, you can only achieve this with the right type of content posted at the right intervals and at the right time of the day. Having identified and understood your audience, the information needed to create, maintain, and improve brand awareness should be at your disposal.

With this, you can take advantage of your audience’s fleeting or divided attention and the minimal staying power of tweets (about 20 minutes). In addition to tweets, a recently added feature- fleets, which serve as “Twitter stories,” can also serve as an expendable tool for improving brand awareness.

  • Connect with influencers in your industry

Using the influence of top influencers in your industry is another effective way to get your B2B social media strategy on the road. Twitter offers many ways to find connections with influencers in your niche and build viable relationships that will ultimately impact your business’s growth.

Although Twitter has filters that enable you to discover these influencers quickly, there are other third-party tools such as FollowerWonk, BuzzStream, and others that can help fine-tune your search to give better results.

In the long run, interactions and relationships with top influencers in your niche can serve as leverage for your business to get better recognition, credibility, and trust from potential clients.

  • Improve social listening with Twitter

Social listening primarily involves paying attention to what customers have to say about your brand. This has proved to be a more effective social media marketing method compared to social monitoring.

The majority of customers online discuss their purchases, pain points, actively search for solutions, and engage in other related discussions. Strategic attention should be given to mentions of your brand, products and services, top competitors, and other associated topics surrounding your industry.

Engaging in social listening gives you access to conversations that are critical to your business or company’s public image and growth.

With social listening, you can carefully analyze criticism, answer popular customer questions, address pain points, identify weaknesses or loose ends in your business, restrategize, and ultimately serve your customers better.

  • Get familiar with hashtags

Hashtags originated from Twitter and have, over time, become a major social media marketing tool on almost every other media platform. Hashtags serve as an indispensable tool for effective discoverability and engagement.

It is the key to getting your business content to your target audience who share your interest and are interested in your brand’s products and services. Achieving this, however, will only be possible with the right knowledge and use of hashtags.

Finding the right hashtags related to your industry, creating branded hashtags, and following and posting content closely related to them are effective ways to increase engagement. The use of hashtags is best done in moderation to avoid looking spammy or having your content ignored. 


Twitter offers your startup an invaluable opportunity to connect with customers and prospective clients. Ignoring these opportunities or inefficient use of this platform will be a significant loss to your business.

The best Twitter B2B marketing strategies involve several practices. Integrating each of these tips into your overall marketing plan establishes your business’s presence on Twitter and helps you get the most out of it.

However, establishing your presence alone is just the beginning of your brand’s B2B marketing journey. Intentionally sharing value and attending to the needs and pain points of your customers and prospective clients is an effective way to achieve a successful marketing program.


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