- Lincoln Motor Company joins with Vanity Fair and Film Independent to create a film series through The Lincoln Reimagine Project™, which will feature original short films with emerging filmmakers
- Three films will be reimagined around classic Hollywood themes of film noir, heist and screwball comedy; award-winning director Rodrigo Garcia will mentor and advise each filmmaker
- The film collaboration is an extension of Lincoln’s “Hello, Again” platform that is reintroducing the luxury automotive brand through all-new vehicles such as the Lincoln MKZ premium midsize sedan
The Lincoln Motor Company announces a collaboration with Vanity Fair and Film Independent to celebrate The Lincoln Reimagine Project™. The project involves creating a series of original short films reimagining the classic Hollywood themes of screwball comedy, ’70s road heist and thriller-noir.
The mission of The Lincoln Reimagine Project is to collaborate with, sponsor and support culturally progressive individuals and their vision for making the old new again through a celebration of all things reinvented. Custom content was written and directed by emerging filmmakers Dana Turken, Jacob Hatley and Nick Citton and David Ariniello, all of whom are Film Independent Fellows – alumni of the nonprofit independent film organization’s highly selective Artist Development Programs.
The filmmakers received advice and mentorship from award-winning film writer, director and producer Rodrigo García.
The series was unveiled at a special screening event with The Lincoln Motor Company, Vanity Fair and Film Independent in Los Angeles on Tuesday, Sept. 10. It will premiere on Lincoln’s Web site, hello-again.com, on Wednesday, Sept. 11.
“Bringing together Lincoln and Film Independent for this extraordinary program has been incredibly exciting for us,” says Edward Menicheschi, Vanity Fair vice president and publisher. “Film and storytelling are core to the magazine’s DNA, and the opportunity to help Lincoln bring its ‘Hello, Again’ campaign to life through the creation of these original films has really taken the power of an innovative brand partnership to the next level.”
“Film Independent is thrilled to partner with The Lincoln Motor Company and Vanity Fair in this initiative,” says Jennifer Kushner, Film Independent director of artist development. “We are excited to unveil these three films created by our fellows. Their work is exemplary of the distinctive and innovative cinematic voices Film Independent cultivates and celebrates through its programs.”
The Lincoln Reimagine Project is an element of Lincoln’s “Hello, Again” campaign. A natural extension of the luxury automotive brand’s creative vision, the “Hello, Again” platform is helping to reintroduce the brand through all-new vehicles such as the Lincoln MKZ premium midsize sedan.
By funding fresh and relevant projects and ideas in the areas of art, design and thought leadership, Lincoln aims to push projects past the tipping point of change to help innovators, visionary leaders and brilliant artists launch their endeavors.
“Lincoln continues to embrace its original spirit of forward-thinking design and innovation,” says Andrew Frick, group marketing manager, Lincoln. “The creativity and individuality of these filmmakers inspire them to transform iconic film genres from the past into new and vibrant visions of the future – an accomplishment that mirrors what Lincoln intends to do with its vehicles over the next four years.”
To learn more about The Lincoln Reimagine Project and the films, visit hello-again.com and join the social conversation with #HelloAgain.