Maserati Announces ‘Cento anni di Maserati’

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By USDR

Maserati North America, Inc. today announced it will celebrate Cento anni di Maserati- 100 years of Maserati- in true Italian style. This epic series of driving events to honor the Trident’s 100th Anniversary will take place in key cities across America.

Maserati owners and enthusiasts will be drawn from across the U.S. to showcase their finest automobiles at this significant centenary milestone. Approximately 100 owners are anticipated at each event, signaling the largest gatherings of Maseratis on record in the U.S.

Each Cento anni di Maserati rally will include a historically-significant bridge or landmark on the driving route, bridging a century of manufacturing to life. Each monument will serve as a symbol of the Trident’s journey to America linking Maserati’s history from the past into the future.

The centennial-themed driving series celebrates both the illustrious history of Maserati together with the passion of its clients in North America. Participants who share their passion for the Trident will drive their own Maserati- old or new- on a specially prepared route that brings the spirit of Italy’s most revered marque to the streets of the U.S.

The series kicks off Saturday, November 1^st at the Italian Embassy in Washington, (D.C.) with drives to follow in Miami Beach (FL), Los Angeles (CA) and culminate with a private opera experience courtesy of the Teatro Regio Torino of Turin at the Chicago (IL) Harris Theater.

“Maserati is more famous in North America today than at any point in its rich 100-year history,” says Peter Grady, President and CEO of Maserati North America, Inc. “This is a unique moment in time, in which we celebrate with Cento anni di Maserati. The brand has had great success in North America and is expected to continue to flourish over the next few years with its expanding product line. For our owners, this special event series is a unique opportunity to experience the cars and culture of Maserati which helped build this brand and ensure its bright future,” continues Grady.

“We are proud to be ‘Made in Italy’ and responsible for bringing that 100-year-old tradition of craftsmanship and design to the North American market.”