By US Daily Review Staff.
Grandparents.com, Inc reported recently that research conducted by Pew nternet & American Life Project has revealed that, for the first time in Internet history, more than half of all U.S. adults over the age of 65 use the web. The Pew report found that 53% of the over 65 set use the Internet. In addition, about 70% of web-oriented seniors say they go online every day.
Pew also reported that over 1/3 of seniors on the Internet, age 65 and older, use social networking websites, and 18% do so every day.
According to Mashable.com, “This is a high number, especially considering 66% of all adult Internet users access social networking sites.”
“It’s great news for the relaunch of our website and PhotoVideogram App on Grandparents Day in September as the ‘Grandparents.com Social Network,’ ” said Jeffrey Mahl, President of Grandparents.com, “The 50+ demographic is adopting the web at an ever accelerating rate, which enhances our strategic marketing plan to grow in the online business with America’s greatest, most talented and experienced national resource – our grandparents! They have so much to give back.”
Grandparents.com presented its business plan yesterday at the National Investment Banking Association Conference in New York City. An important element of the plan is creating a diverse Grandparents.com network of companies under the ‘Grand’ brand, each with a focus on products and services attractive to grandparents and people over 50 – from dating, gaming, entertainment, travel and leisure, to insurance, retirement planning, and investments. “The more tech-savvy they get, added Mr. Mahl, the more our audience will enjoy our offerings.”
About Grandparents.com At Grandparents.com, our goal is to connect and inspire today’s families. As the Ultimate Resource for Grandparents ™, we seek to strengthen the ties between family members by promoting wellbeing, and by providing smart information and expert advice on what really matters to our members, from health and money to travel and retirement. Our stories and videos celebrate the role of grandparents, and encourage them to tell their own stories, passing on a meaningful legacy to their children and grandchildren. As we approach the official Grandparent’s Day launch of our new website and App, we will be unveiling new, enriching experiences for our users.