Smartphone Seems to be Replacing Sunday Newspaper as Coupon Source

Read Time:2 Minute, 21 Second

 By US Daily Review Staff.

Leave the scissors behind, coupon use has gone mobile. A new CouponCabin.com survey reveals that four-in-ten (40 percent) smartphone users have redeemed a coupon on their mobile device. In addition, nearly one-third (29 percent) of smartphone users search for coupons on their device at least once a month, with 40 percent of U.S. adults ages 18-34 doing the same. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from March 26th – March 28th, 2012, among 3,312 U.S. adults ages 18 and older.

Wide ranges of coupons are popular with smartphone users. In fact, the majority (72 percent) said they are at least somewhat likely to use a mobile app that offers savings with different types of coupons (e.g., online codes, grocery, non-grocery). When asked what types of coupons they have redeemed on their smartphones, users said the following:

  • Daily deals – 41 percent
  • Grocery coupons – 39 percent
  • Online coupon codes – 34 percent
  • Printable coupons – 29 percent
  • Freebies such as free samples or coupons toward free trial of items – 24 percent
  • Other non-grocery coupons – 23 percent

To meet the demand for mobile coupon use, CouponCabin.com has launched a free all-in-one, coupon app that allows users to access coupons in every coupon category, including grocery, printable for in-store use, and online codes for hundreds of online retailers. In addition, users of the CouponCabin app will find gas price comparisons, amazing deals on must-have products, free samples and coupons for local stores and restaurants.

“Unlike many other coupon apps, we’re excited to share this all-in-one app that offers basically every type of coupon you’ll ever want,” said Scott Kluth, CEO and Founder of CouponCabin.com. “As we continue to grow, we’ve learned that our users are hungry for an app that puts the power of quality couponing in the palm of their hands, and our new app does just that – and more!”

With the CouponCabin app, users can:

  • Browse or search for favorite stores.
  • Redeem coupons immediately right from your device.
  • Save coupons for later use.
  • Share deals with friends and family.
  • Locate the best deals near a specific location.
  • Find the best gas prices in a specific area.

The CouponCabin app was designed and created by Cyber WalkAbout, a Chicago-based mobile development agency that specializes in state-of-the-art user experience design for Android and Apple iOS.

“Cyber WalkAbout was the ultimate partner in this project and we couldn’t have created this app without their expertise,” said Kluth, who is an angel-fund investor in the agency. “We look forward to further work with them as we continue to add new features and savings tools on our upcoming versions.”

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