Steps to evaluate a third-party Telemarketing service provider


You may have several sales enhancement options to dabble around. But, have you yet figured out the secret sales weapon? If you have crossed the hardships as a company and are running successfully at present, then you must be aware of the value intensity of having piled up leads in the pipeline. It is crucial to grow and battle out the tough time of the business. The weapon is called outsourcing. Voila! Outbound telemarketing services have grown successfully over the past decade, and that is surely not without reason. This is the best mechanism for the company to experience a sales hike and finally enjoy an increase  ROI.

However, you can’t just hire a company at random. You need to be sure that they’ll do justice to your telemarketing campaign and will represent the company in a professional way to the prospective clients. You are relying on the outsource team to contact your prospects. So, you need to evaluate the party that you are associating with before you hire them. After all, it’s not a target practice, and you won’t have a second chance to rectify a  miss.

Check the following  areas:

Is telemarketing their main Hat?

When you hire telemarketing company, know if the staff of a telesales company engaged in any other functions other than telemarketing. If they are multiple tasking, then it is for sure that your outbound campaign will not be at the top of their priority list. Hire a company that will engage their top performers who aren’t distracted and will reap the best results through an optimum focus on your  campaign.

The quality of Value addition

Just merely following your given instruction is not the sign of an excellent outbound telemarketing partner. The best of best telemarketing firms have years of experience that can become a source of value added to your campaign. Such companies follow your directional but also give their inputs in the form of innovative ideas. For example, they can contribute to creating the calling script and may even suggest perfect timings to contact your  prospects.

What’s their associate tracking system how you receive the reports?

It is essential to determine the frequency at which you receive reports from the outbound telemarketing company. After all, these report files contain information that may act as a key for gauging the ROI for the campaign. Measuring the effectiveness of the campaign becomes a challenge if the information in the report is spotty and patchy. So, how will you get to know the reporting that they do? It is simple. Just ask for samples of reporting files that they have provided to previous  clients.

Ask for real-time references

As a business owner, you should be having a clear image of the kind of service that the outsourced telemarketing company provides. The best approach is to jot down all the probable questions that will make the picture crystal clear like how many calls do they go on a daily basis, how effective they are in fulfilling expected requirements  etc.

Author Bio: George Brown is a techno-geek, and he is part-time IT and Business Blogger. His articles echo his passion for the evolution of technology and its impact on the global business market. He also takes an interest in telemarketing services and writes on why companies should hire telemarketing  Company.

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.