What Drives Americans on Independence Day?

By Hankook Tire America Corp., Special for  USDR

With the official start of summer next week, Hankook Tire today announced the findings from its latest Gauge Index which revealed how drivers plan to road trip over the July Fourth holiday weekend and throughout the season. Whether visiting friends and family or cruising to beaches or mountains, Americans will hit the road frequently this summer and close to a quarter (23 percent) will take a road trip for the holiday weekend. Hankook identified travel preferences and behaviors for all drivers and passengers to keep in mind before hitting the road this  summer.

Road trips are about the journey as much as the destination. Drivers must make important decisions such as which vehicle to drive, whom to take and the best routes to their destinations. One strong preference is clear, however: Comfort is king. Fifty percent of Americans prioritize vehicle comfort over fuel efficiency (35 percent) and driving performance (15 percent). One of the major contributors to cabin comfort is temperature, and nobody enjoys sitting in a hot seat. The Gauge found that one in three drivers (31 percent) start the car to cool it down before getting in. Once on the open road, Hankook found that Americans prefer having the air conditioning on (61 percent) to open windows (39  percent).

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