Implementing a Direct Mail Rollout
Q. I’ve been using direct mail (DM) to market my product. I sent out 500 pieces and had 17 people...
How Authors Can Use Listmania to Promote Their Book
By Scott Lorenz Westwind Communications, Special for USDR As a book publicist I am always on the lookout for effective inexpensive...
Medium- A New Writing Tool For Authors
By Scott Lorenz Westwind Communications, Special for USDR Walter Isaacson uses it. NY Times journalist David Carr uses it. Author...