When it comes to making your vehicle unique or just sporting advertising for your own business, vehicle wraps are the way to go. They’re very easy to install, fairly cheap to purchase, and allow for easy removal when you want to switch marketing ideas. Here are some helpful tips that will ensure your vehicle wrap design looks amazing.
Take Photos Of Your Vehicle First
Before you even attempt to start to wrap your vehicle you should take pictures of it from all different angles. Always shoot direct on shots. Never take any shots at an angle as it will distort the overlays you plan on using during the designing process. Pay close attention to the body breaks, door handles, protruding parts, and rivets as these will all make a big difference in the vehicle wrap design. When taking pictures you should take measurements as well. This will ensure you know what sizes you’ll need to make the images and logos to fit.
Don’t Overcrowd The Design
One of the biggest mistakes that newbies make when it comes to vehicle design is overcrowding. They have so many ideas for what to include in the design that they don’t want to leave anything out. The problem is that the vehicle starts to look like a mess. It’s hard for those passing by it to understand what the vehicle is trying to promote. You need to take the perspective of your potential clients and pick a design that has enough simplicity that they’re able to pick out what you’re promoting with ease.
Assess Your Competitors
Vehicle wraps have become very popular and we’re sure that at least some of your competitors have them. It’s best to take some time to evaluate the look of your competitor’s vehicles. You can usually find pictures of company vehicles at competitors’ websites. See how they’re addressing the public. See what they’re trying to advertise as their key aspects. This can give you some inspiration for your own design needs.
Make Your Colors Bright
The whole concept behind a vehicle wrap is to alert potential customers traveling around the vehicle of your business. Therefore, you want to ensure that your design includes some bright colors to attract their attention. When choosing colors be careful with connecting those colors to the feelings you want to evoke. For example, red evokes feelings of love and caring. This can be great for a home nursing agency but can seem out of place for a pest removal company.
Bold Your Lettering
Lettering is one of those areas where many people mess up with their vehicle wrap. The design and font of the lettering look good on the computer images but not so good in reality. It’s always a good idea to opt for bold lettering that allows passerbyers the ability to quickly read your message from a very long distance away. In addition, bold lettering tends to attract the attention of people much quicker than thinner lettering.
Always Double Check Car Features Against The Final Design
Before you put any design into action, it’s important that you double-check the design against the car features. These include things like the door handles, grills, curves, lights, and so forth. You want to ensure that the full design will be readable around these objects and that they won’t distort the overall image you’re trying to construct. To take it a step further, you should look at the design from the perspective of doors being opened. Make sure it doesn’t make any negative design issues or wording.
Vehicle wraps are a great investment for any business to promote themselves. The above tips can help you to promote your business successfully. When it comes to the designing phase, it’s worth taking the time to do it right first. Otherwise, you’ll find yourself spending money on a design that doesn’t fully get your message across to your target market.