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Editor’s Note: The rising costs of movie tickets and concession items have many staying at home rather than attending movies at theaters. The average price for a movie ticket in 2012 is $8.12). Popcorn costs about $6, and a drink, about $4. Thus, the average expense at a theater is nearly $20. To save money, before you leave the house, think about whether you really want to see the movie now or just wait for it to come out on DVD. Consumers can buy a DVD player for approximately $40 or less and a DVD rental for as little as $1.50, and many new release DVDs are offered at a discounted price. There is a big trend towards buying DVDs online because you can find them at substantially better prices than retail.
By John English, Contibutor, USDR.
1. Despicable Me 2 – $82.52 million ($142.07) – 1 wk (U)
. . . 3997 screens / $20,645 per screen
2. The Lone Ranger – $29.43 ($48.94) – 1 wk (BV)
. . . 3904 / $7539
3. The Heat – $25 ($86.4) – 2 wks (Fox) -36.1%
. . . 3184 / $7852
4. Monsters University – $19.59 ($216.13) – 3 wks (BV) -57%
. . . 3739 / $5239
5. World War Z – $18.2 ($158.76) – 3 wks (Par) -38.9%
. . . 3316 / $5489
6. White House Down – $13.5 ($50.48) – 2 wks (Sony) -45.7%
. . . 3222 / $4190
7. Man of Steel – $11.42 ($271.21) – 4 wks (WB) -45%
. . . 2905 / $3929
8. Kevin Hart: Let Me Explain – $10.1 – 1 wk (LG)
. . . 876 / $11,530
9. This Is the End – $5.8 ($85.55) – 4 wks (Sony) -33.3%
. . . 2104 / $2757
10. Now You See Me – $2.77 ($110.42) – 6 wks (LG) -50.6%
. . . 1606 / $1725
11. Star Trek Into Darkness – $1.31 ($223.07) – 8 wks (Par) -38.5%
. . . 565 / $2319
12. Fast & Furious 6 – $1.02 ($235.44) – 7 wks (U) -58.2%
. . . 617 / $1660
13. The Way Way Back – $.58 – 1 wk (FS)
. . . 19 / $30,263
Despicable Me 2 looks to easily outdo its surprise-hit predecessor and be the highest-grossing animated film of the summer. Monsters U is doing well, but DM2 should pass it.
The Lone Ranger, meanwhile, had a $215 million production budget and looks like it will fall short of getting that domestically. Johnny Depp has a track record of doing well overseas, so this will need a lot of help in that department if it wants to break even.
Follow John English and his entertainment columns here.
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