Gage Skidmore from Peoria, AZ, United States of America, CC BY-SA 2.0, via Wikimedia Commons
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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed David Dozier who is a leading media authority.
To explain Kamala Harris’s loss, pollsters and media political pundits appear to be looking in all the wrong places. One emerging narrative claims that low Democratic turnout caused her loss. There’s some truth to that. But a larger factor is the gain that Donald Trump picked up from disengaged voters. Trump has praised “low information” voters. But “low information” is an off-target label. In essence, the disengaged simply don’t care about politics. In July, the YouGov polling firm crunched numbers from multiple surveys to identify characteristics of disengaged voters. The disengaged consume little political news. They don’t know much about political issues. Many don’t know the candidates’ names. They decide late in the campaign and are less likely to actually vote. According to YouGov, the average disengaged tend to be “younger, more likely to be women, more likely to be Black or Hispanic, less educated, and have a lower household income than the average engaged American voter.” In the postmortem, media pundits point to issues (inflation, immigration) as drivers of blue-collar Whites and young Black and Latino men to vote for Trump. Scientific models of brain functions suggest that people take in information and make decisions using different mental processes. The disengaged do what scientists call “heuristic” processing. They use peripheral cues that are irrelevant to issues or candidate qualifications. Hulk Hogan tearing off his shirt at the Republican National Convention did not provide engaged voters with useful information. But for disengaged men? That may have been all the information they needed to vote for Trump (DavidDozierBooks.com).
The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. He is Editor at Large for this site. Learn more about the show and its digital partners at www.PriceofBusiness.com.
David Dozier (DavidDozierBooks.com) is the author of the novel, The California Killing Field. He is a professor emeritus in the School of Journalism & Media Studies, San Diego State University. He’s an internationally recognized expert on communication management and public relations.
According to USA Business Radio, “David Dozier is a scholar of public relations and communication management, professor emeritus in the School of Journalism & Media Studies at San Diego State University, and author of The California Killing Field. He says fake news has become a phenomenon, political campaigns use the tactic to influence voters, and that it’s perplexing that a conspiracy-based group such as QAnon has gained national attention.
Kevin Price and David Dozier are doing a multi-part series on this important topic that will be on many different platforms, as well as on radio. Keep an eye out for the series throughout the Price of Business Digital Network and USA Business Radio.
Check out more national news stories here.
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