For the Parties, A Battle of the Brands

By US Daily Review Staff.

Buyology Inc.’s new study measuring the deeper, non-conscious, attachments consumers have with brands reveals another dimension of the deep rift between Democrats and Republicans.  Surprisingly, members of both parties actually agree on their favorite beverage – Coke – and their favorite internet brand – Google.  Not surprisingly, they disagree on the majority of the 200 brands included in the study of more than 4,000 Americans.

Buyology’s study is the first to measure consumer relationships with brands using rigorous quantitative tools that measure people’s deeper, non-conscious connections to brands.

“Both candidates and brands have never fought harder for our affection and our votes,” said Gary Singer, Founding Partner & CEO of Buyology Inc.  “It’s never been more important to understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making.”

Republicans & Democrats disagree on…

Democrats Republicans
Most Desired Car Jeep BMW
Most Desired Electronics Sony Sharp
Most Desired Insurance Progressive Allstate
Most Desired TV Channel Animal Planet History Channel
Most Desired Restaurant Wendy’s Subway
Most Desired Sports NFL MLB
Most Desired Coffee Shop Starbucks Dunkin’ Donuts
Most Desired Gaming System Wii XBOX

Republicans & Democrats agree on…

Most Desired Beverage: Coca-Cola
Most Desired Financial Service: Visa
Most Desired Internet Brand: Google
Most Desired Technology: Apple
Most Desired Beauty Brand: Olay

According to a statement, “Buyology is the leading global neuro-insight firm that rigorously measures the deeper, non-conscious, 85% of human decision-making that drives customer preference for brands. Utilizing advances in the medical, neurological and social sciences, Buyology has developed statistically validated, large-sample, web-based tools to quantitatively measure and immediately leverage a deeper understanding of customer responses to brands, new products, innovation, positioning, advertising, packaging, digital content and experiences.”

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.

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