Honey Getting Sweeter and Sweeter With the American Populace

By National Honey Board, Special for  USDR

According to latest data from the United States Department of Agriculture (USDA), the National Honey Board announces that honey consumption continues to rise in the country with an average of nearly one pound (0.9 pound) of honey being consumed per person compared to 0.5 pounds consumed per person in  1990.

“It is exciting to see more Americans continuing to add honey to their daily diet,” said Margaret Lombard, chief executive officer of the National Honey Board.  She added, “While our industry continues to struggle with hive loss, we have been successful in reaching consumers with our message that honey is a pure natural sweetener which clearly appeals to consumers at a time when they are searching for authentic foods.  In addition, when consumers purchase honey, they are not only helping to support the beekeeper, but they are also contributing to the welfare and survival of the honey  bees.”

The USDA report found that consumption of all caloric sweeteners has been falling for the last 15 years while per capita consumption of honey has been increasing over the same time period. Domestic net production of honey was once at an annual average of 167.9 million pounds in the early 1990s but has now fallen to an average of 106.7 million pounds over the last seven years.  Honey bees are critically important to agriculture as pollinators contributing over $14 billion to the value of U.S. crop  production.

The increased popularity of honey is due to the fact that people are finding pure honey to be irresistible.  In fact, similar to wine and olive oil, honey tastings are now being held at farmers markets, restaurants and grocery stores to showcase the more than 300 unique kinds of honey produced in the United States ranging from diverse floral sources as Clover, Eucalyptus and Orange Blossoms.  There are lighter colored honeys which are mild in flavor, while darker honeys are usually more robust in flavor.  In addition, honey is in high demand in the growing artisan food category for use in a range of diverse items such as pastries, ice creams, cheese and craft cocktails.  It has also become wildly popular with beverage manufactures including craft brewers and ready-to-drink  beverages.

“Since honey is slightly sweeter than sugar many people prefer using it to achieve the same level of sweetness with less volume and honey can easily be substituted for other sweeteners in recipes,” said Lombard. She added, “To learn more, visit our website, www.honey.com.”

About the National Honey  Board:
The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional  programs.

SOURCE National Honey  Board

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