Honor and PSB Release New Survey Report on European Millennials

By Honor, Special for  USDR

Honor, a leading smartphone brand created for digital natives, today releases the results of a survey on European millennials which shows risk-taking and family-centricity are inherent qualities in this generation, and that technology is recognized as an enabler which helps people achieve life goals and create more opportunities for society. The survey also shows optimism is still pervasive amongst Europe’s young people despite the challenges currently facing the  region.

The study was conducted by Honor in conjunction with Penn Schoen Berland (PSB), a global market research and opinion polling firm, in July and August 2016 with the objective of understanding the values, challenges and aspirations that are driving this important demographic who will shape the world’s future. 1,500+ millennials in UK, France and Germany between the ages of 18 and 34 participated in this cross-market survey  study.