Businesses often use social occasions to reward staff members, thank clients or suppliers, or create a positive image and generate a feel-good factor when promoting a new product or service. Whatever the reason, if you’re planning the event and looking for fresh ideas, here are some innovative options to get you started.
Booking a top restaurant for fine dining makes a fabulous impact, especially if it’s in an unusual place or is one of those elite establishments in the current “World’s 50 Best Restaurants” list. Among the top ten in 2014 were gourmet favorites Eleven Madison Park in New York and Heston Blumenthal’s Dinner in London, England. Add to the wonderful meal some classy entertainment and you’re likely to be on to a winner.
A day at the races
Talking of winners, increasingly racetracks are being used for corporate events as an alternative to going out for a meal. Many now have sophisticated exclusive suites and a champagne bar, and some are located in scenic places, making it a pleasure to be there even if you don’t hit the jackpot on the day. This is just one of many ways in which you can arrange for a special day out designed to impress your clients or let your staff members have fun.
Some businesses rent suites in luxury hotels and conference centers and hold a themed event. This can be a great way to “break the ice”, especially if the party is for a group of people who don’t necessarily know each other. Here, again, entertainment can be used to make it a really special occasion. Among the options are arranging for an interactive experience, setting up a corporate casino and booking a spectacular aquatic show, complete with magic of water special effects. Aquatic shows in particular are enchanting spectators worldwide because they employ multimedia phenomena. You can choose majestic illuminated fountains that create arches, jets and cannons, or a magical light and water show set to enchanting music, creating a sort of aquatic ballet – the so called dancing water.
Planning your party
Once you have decided what kind of event you want that is appropriate to the occasion, you need to work on the steps to achieve it.
- Your budget will determine what’s available to spend on items such as restaurants, room rental, invitations as well as entertainment.
- Make sure you check out all the venues and suppliers thoroughly.
- Sign contracts with every supplier so that agreed details are clear and in writing.
- Establish if you need to make any additional security or insurance arrangements.
- Check if the venue can provide decorations (if wanted) free of charge.
- Send invitations in good time and double-check that details such as date, time, venue and dress code are correct.
- Use a timed to-do list to ensure you don’t miss anything.
If you have managed to achieve exactly what you planned on the day, you can be pleased and proud to have thrown the ultimate corporate party. Now relax and enjoy.