By the Price of Business, US Daily Review Radio Partner.
Author Sarah Miller Caldicott (who is also the Great Grandniece of Thomas Edison) is a nationally recognized expert in innovation. Recently she was a guest on the Price of Business show (M-F at 8 pm CST on 1070KNTH.com on which she visited with the show’s host, Kevin Price about the need for innovative thinking in business today and what people need to do to achieve such.
During the show, Caldicott explains how innovation can be used by companies in the real world of business today.
More on Caldicott from the company’s website:
A great grandniece of Thomas Edison and his second wife Mina Miller Edison, Sarah Miller Caldicott has been surrounded by creativity and innovation throughout her life. When she was seven years old, Sarah learned of her unique relationship to her great aunt Mina Miller, and Mina’s world-famous husband, Thomas Edison. Curious about why the Edison phonograph and cylindrical records in her home worked so differently from the small plastic record player that spun 45’s and wax LP’s, she wondered, “How did they get this way?”
Intrigued by Sarah went on to learn about the accomplishments of Mina Miller Edison’s father – Sarah’s great, great grandfather, Lewis Miller (1829-1899) – an agricultural equipment inventor whose Buckeye Mower & Reaper dramatically improved the productivity of American farmers in the 1850’s and beyond, later inspiring development of the modern Combine Harvester. A recipient of 92 patents, Lewis Miller was inducted into the National Inventors Hall of Fame in 2006, and co-founded the Chautauqua Institution in Chautauqua, New York in 1874 – a place Sarah and her family still visit every year.
Sarah received her MBA degree from the Amos Tuck School of Business, and began her 20-year career as a Marketing executive with brand-driven firms including Pepsico and Unilever. For 12 years, Sarah spearheaded domestic and international rollouts of mass brands including Cycle, Suave, Salon Selectives, and Degree. While serving as an International Marketing Director for Unilever’s Helene Curtis subsidiary, Sarah’s teams pioneered the company’s first international relaunch of its flagship Finesse brand across three continents, requiring coordination with global advertising agencies DDB Needham Worldwide and Dentsu.
Desiring to pursue more entrepreneurial projects, in 1998, Sarah established StarWave Associates, a strategic marketing and branding consultancy assisting CEO’s and business owners in transforming the growth of their brands. StarWave clients have included DHL Global Mail, Cox Enterprises, Andrx Pharmaceuticals, Shay Financial Services, and Lucent, as well as numerous entrepreneurial firms.
Co-author of a groundbreaking book on Thomas Edison’s innovation best practices, entitled Innovate Like Edison: The Success System of America’s Greatest Inventor, Sarah speaks to audiences across the country, and leads executive seminars on how to embed Edison’s Five Competencies of Innovation in their organizations. These competencies propelled Edison to generate a record-breaking 1,093 US patents and 1,293 international patents over 62 successive years.
Sarah also shares with leaders how they can use Edison’s time-tested methods to create innovation literacy in their organizations, as well as develop corporate innovation infrastructure to propel them toward innovation success. She advises executives and business owners on how to design teams for maximum innovation impact, “re-wire” their cultures to create a 21st century innovation powerhouse, and hire collaborative employees that will thrive in an innovation-driven culture. Working with the Edison Innovation Literacy Blueprint, Sarah helps each firm build competitive advantage while also creating its own signature innovation style.
Sarah is a dynamic and award-winning speaker, whose engaging style combines substantive business content with humor. Her invaluable experience offers an ideal resource for organizations seeking innovation success in today’s rapidly integrating global marketplace.