By Brooke Chaplan, Special for USDR.
There are many Internet marketing techniques that a business owner can use to drive more traffic to their company's website and to significantly increase the website's conversion rates. Take a look at these ideas to boost a company's business.
Create a Detailed Website
The first step that a business owner should take is to create a large and detailed website for their business. By visiting the website, customers should be able to place orders, track their orders, read detailed articles about the products and services that the business offers, and easily contact the business by chatting live with a customer service representative. The website owner should allow customers to create accounts on the website, and by logging into their accounts customers can leave comments after articles on the website, view their order history, and change their billing information.
A business owner can use numerous SEO techniques to drive their website to the top of the rankings of the search engines, such as targeting certain keywords that can generate high conversion rates, establishing high quality backlinks on other webpages that are in the same niche as the business, and consistently posting high quality content on the website. Keep a look out on other blogs to see the newest SEO techniques and keep everything updated and current.
The website owner can create animated infographics that should contain statistics and information about the products that the business sells. The information presented in these images should be clear and easy to understand. Infographics should also contain the website's URL, and when adding an infographic to the company's website, the business owner should use targeted keywords as the Meta tags of the image in order to ensure that the image will rise to the top of the rankings of the search engines for these targeted keywords.
Social Media Networks
A business owner should create profiles for their business on various social media networks, and add a link to the company's website to each of these profiles. A marketer can consistently update these profiles by adding discounts and deals for social media users, new information about the products that the business sells, and funny and interesting videos that users are likely to share with their friends on the networks.
A site owner can encourage customers to refer their friends to the business by offering free gift cards, small monetary bonuses, or significant discounts to customers who refer their friends to the company. This can be a simple solution to advertising and involving customers in company support.
By launching a pay-per-click, or PPC, campaign, a marketer can swiftly place hundreds of ads for the business on other websites that are in the same niche, and the business owner will be able to choose the amount of money that the business pays for each click that each ad receives, the geographical locations from which the website receives traffic, and the company's total monthly budget for the PPC campaign.
With all these techniques it can be easy to advertise online and get a company moving and expanding. Don't be afraid to try something new, because it could end up bringing in a lot more money for your business.
Brooke Chaplan is a freelance writer and recent graduate of the University of New Mexico. She loves to write, hike, bike and blog about family, home, technology and fitness articles. Contact her via Twitter @BrookeChaplan.”