On the eve of the US presidential inauguration, new analysis from London School of Economics launched research, pinpoints the day of Donald Trump’s election win as the most miserable in over 6 years.
Economist Dr George Mackerron, now at University of Sussex, conducted the largest study of momentary happiness to date. He says “we used the Mappiness database – 3.5 million responses contributed by 65,000 users – to calculate mean happiness levels amongst our users every day since August 2010. In almost six and a half years, there has been no day more miserable than Wednesday 9 November, the day the US election was called for Donald Trump.”
Now, rather than solely measuring happiness, Dr MacKerron has teamed up with Nick Begley, to co-found Psychological Technologies (PSYT Ltd.) with the aim of also helping to improve people’s wellbeing. To contribute to their research on global happiness and access free mindfulness tools to manage your inauguration blues visit http://www.psyt.co.uk .
They will shortly be releasing a successor app to Mappiness, called me@life. Nick says, “We’re launching the app to help individuals gain insights into the factors that most impact their own wellbeing. At the same time, users will also be contributing invaluable data to help us understand how we can create better workplaces more conducive to our collective well being.”
Previous academic research published from the study has shown that people are happier in natural environments than urban environments  and that our most miserable activity, second only to being ill in bed, is work . Conversely, our happiest day each year is consistently Christmas Day, where we are nearly 10% happier. This, however, is the first time the data set has been used to assess the impact of political events.
Trump’s election victory wiped almost 10% off users’ happiness. According to Dr MacKerron, “in quantitative terms, we could see this event as a kind of anti-Christmas.” Trump’s election victory was more thoroughly depressing than the gales, floods and power cuts of Storm Imogen (Monday 8 February 2016, rank #2). It was also worse than news of the UK’s decision to leave the EU (Friday 24 June 2016, rank #4).
This article was made in cooperation with our strategic partner, USA Business Radio.