LeapFrog’s Latest Technology is Leaping Past the Competition


LeapFrog Enterprises, Inc. (NYSE: LF), the leader in innovative learning solutions for children, is proud to announce that the LeapPad Platinum kids tablet and LeapFrog Imagicard™, a first of its kind digital game and interactive card learning experience for kids, have been identified as two of the hottest technology products for kids this  year.

“Tech toys are climbing to the top of kids’ wish lists year after year. With so many tech-based toys on the market, it can be difficult to find the right toy for your little one. The Toy Insider’s Top Tech 12 is a list of the most forward-thinking and impressive tech-based toys on the market,” said Laurie Schacht, Toy Insider Mom and Chief Toy Officer at The Toy Insider. “This year, LeapFrog hit it big with two incredible innovations, the new LeapPad™ Platinum tablet and LeapFrog Imagicard™ digital game and interactive cards. Our editorial team agrees unanimously that both of these products have and will continue to top many children’s wish lists this holiday  season.”

The Toy Insider, now in its tenth year, is an annual holiday guide used by parents to determine the best toys and gifts for kids. The Toy Insider’s “Top Tech 12” toy list celebrates the best technology products of the year. “Top Tech 12” are the kick-off sections of the Toy Insider holiday gift guide, which appeared in the November issue of Woman’s Day magazine, as well as  www.toyinsider.com.

“It is an incredible honor to have two of our latest innovations named on the ‘Top Tech 12’ toy list by a respected industry organization such as The Toy Insider,” said John Barbour, chief executive officer at LeapFrog. “Receiving such a great award reinforces the LeapPad Platinum tablet and LeapFrog Imagicard digital game and interactive cards as powerful learning tools that not only teach children , but entertain and engage them at the same  time.”


LeapFrog Imagicard (MSRP $24.99 per game, for children three to eight years old) is currently available online and at major retail locations. The LeapPad Platinum tablet (MSRP $129.99, for children three to nine years old) is available in green and pink online and at major retail  locations.

About  LeapFrog

LeapFrog Enterprises, Inc. is the leader in innovative solutions that encourage a child’s curiosity and love of learning throughout their early developmental journey. For 20 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time. LeapFrog’s proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com. LeapFrog  Ahead™.

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