As other TV manufacturers abandon plasma and struggle with OLED production, LG Electronics is reinforcing its leadership in this premium display technology with the official U.S. launch of its next-generation OLED TV.
This marks the third OLED TV that LG has released in 13 months, further cementing itself in this new display category, while also making the technology more affordable than ever before to consumers.
The new 55-inch class LG Curved OLED TV will be available beginning this month at various retailers nationwide at a suggested price of $3,499. Best Buy will be the first dealer to sell the new LG model starting on Aug. 24
“LG is the only manufacturer to make big screen OLED TV a reality, and we’re prepared to help them usher in a new era of TV technology,” said Luke Mothschenbacher, Merchant Director of Televisions at Best Buy.
It is the first of its kind to feature webOS, which is an interface designed for transitions between broadcast TV, streaming services and external devices, with speeds similar to regular channel switching. Consumers can control everything on their Smart TV with the easy-to-use LG Magic Remote, which works with simple gestures, point and click, scroll and voice commands.
The TV is 4.5 millimeters at its thinnest point or the depth of a few credit cards. Due to its frameless, bezel-less “Cinema Screen” design, the picture goes virtually from edge to edge.
energy efficient is among the first OLED TVs to be ENERGY STAR certified, according to the U.S. Environmental Protection Agency. In energy saving modes, display brightness adjusts automatically to the viewing environment.
According to the Federal Trade Commission’s “Energy Guide” label, the LG 55EC9300 has an estimated yearly energy cost of only $17.
“OLED TV represents a major breakthrough in display technology. And in the wake of plasma’s decline, it’s more important than ever to bring OLED to consumers who are looking for the highest level of contrast and color performance,” said Dave Vanderwaal, head of marketing at LG Electronics USA.
“As the worldwide leader in OLED TV, we’re proud to start to bring this amazing technology into the mainstream for U.S. consumers,” he said. “Due to manufacturing efficiencies, LG’s 55-inch curved OLED is now priced comparably to curved LED TVs on the market, but with improved picture quality benefits.”
SOURCE: LG Electronics USA, Inc.