Majority Of Business Owners Expect Zero Growth In Black Friday And Cyber Monday Sales

By USDR

Newtek Business Services “The Small Business Authority, with a portfolio of over 100,000 business accounts, announced today the findings of its SB Authority Market Sentiment Survey, a monthly window into the concerns of independent business owners. Based on a poll of 900 respondents, one of the key findings from the November survey is that 70% of business owners believe their sales on Black Friday and Cyber Monday will remain unchanged from last year. Of the remaining, 23% believe their sales will be up 4% or more from last year and 7% believe their sales will be down 4% from last year.

The full November 2013 results showed the following:

Poll Question Poll Answer 2013Percentage 2012Percentage
Do you expect your sales on this
year’s Black Friday and Cyber
Monday to be:

Down 4% or
more from last
year
7% 15%
Unchanged from
last year
70% 60%
Up 4% or more 23% 25%

Barry Sloane, Chairman, President and CEO of The Small Business Authority commented, “Business owners seem to be stuck in the status quo. We have been in a low- to no-growth environment for so long that they seem to be caught in the expectation of just coasting along. We will say, however, that retail sales and consumer spending do seem to be the better performing aspects of the economy, albeit at low single digits and should be a greater cause for optimism.”

All opinions expressed on USDR are those of the author and not necessarily those of US Daily Review.

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