Special for US Daily Review, by the Price of Business, USDR’s Radio Partner.
According to his website, Malcolm Out Loud adeptly blends the left-brain side of business with his creative right-brain thinking. He launched his first business at a very young age and found his passion in the world of marketing and advertising.
Through his career in marketing and advertising, Malcolm shared his expertise based on the fact that billions of dollars are wasted annually on advertising messages that are completely ineffective. Instead of trying to push, sell and jam messages down customer’s throats, he was a pioneer of using in-depth consumer research to uncover consumers’ motivations and understand their behavior. His work led to the development and application of the proprietary processes BRANDFiltration®, ChanneINSIGHTS™ and Intragrate-M®.
Recently Malcolm was on the Price of Business and they discussed the rampant mediocrity that is “destroying this once great nation.” Watch it here.