By Mars, Incorporated, Special for USDR
How do you top winning the 2015 NASCAR® Sprint Cup Series Championship? By celebrating your 75th anniversary immediately following. That is exactly what M&M’S® and driver Kyle Busch have planned for 2016 as M&M’S® honors its 75th Anniversary with a season-long celebration beginning at the DAYTONA 500 in the world’s first motorsports stadium – Daytona International Speedway.
Underscoring the power of the sport, the Official Chocolate of NASCAR will begin the year-long 75th Anniversary celebration at the “The Great American Race” – the 58th running of the DAYTONA 500. Fans at the track and tuning in for the race will see the on-track debut of the 75th Anniversary-inspired M&M’S® No. 18 Toyota featuring the classic M&M’S® characters, but with a throw-back look. The 75th Anniversary paint scheme will also welcome back the iconic yellow M&M’S® colors to the track for 2016.
The paint scheme is one of the many exciting ways M&M’S® fans can celebrate the brand’s anniversary. M&M’S® is letting fans get in on the fun by asking them to share their favorite M&M’S® memory on lap 75 of every M&M’S® NASCAR Sprint Cup Series race using #MMS75. Fans who use #contest in their post will also have the chance to win M&M’S® Racing gear*.
While the 75th Anniversary of M&M’S® is a great reason to celebrate, the future of the brand is just as exciting. With that in mind, M&M’S® is partnering with Daytona International Speedway to bring a special M&M’S® Birthday Celebration to the new, reimagined stadium during the week leading up to the DAYTONA 500. Fans will have a chance to relive the history of M&M’S® and look back at the brand’s incredible milestones throughout M&M’S® Racing history, all culminating in the 2015 Championship.
“The 75th Anniversary of M&M’S® is an incredible moment and gives us a chance to celebrate the brand’s rich past and pave the way for its exciting future,” said Berta De Pablos, VP, Marketing, Mars Chocolate North America. “Using our long-established partnership with NASCAR to debut the year-long celebration and rolling it out at the DAYTONA 500 is thrilling for us and we can’t wait to celebrate with our fans.”
“I’ve been the M&M’S® driver since 2008 and couldn’t be more excited for the brand and its 75th Anniversary,” said Kyle Busch, 2015 NASCAR Sprint Cup Series Champion and driver of the No. 18 M&M’S® 75th Anniversary Toyota. “This is an epic moment for us as we come off our incredible championship season. I know on the 75th lap of every race, I’ll not only be thinking of the car in front of me, but the M&M’S® on the hood.”
To learn more about M&M’S® Racing and the M&M’S® 75th Anniversary, visit them on Facebook at www.Facebook.com/MMSRacing.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
SOURCE Mars, Incorporated