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According to a new survey conducted by Social Media Marketing University, companies are investing more time and money in social media compared to last year.
- 73.8 percent of businesses report that the time spent on social media has increased since last year, and 54.4 percent report that social spending has increased.
- 60.1 percent report that content development requires the bulk of the time dedicated to social.
- Nearly 70 percent manage four or more social profiles.
- Top social media expenditures include internal staff compensation (36.8 percent), social advertising (18.1 percent), external staff compensation (10.2 percent) and content (7.2 percent)
- 76.9 percent report that based on the results they’ve achieved, social media is worth the time and money invested.
While businesses of all sizes are reporting increased social media spending and time commitment, small businesses are finding the increases to be most challenging.
“Because many small businesses don’t have the skillset or the staff to properly manage social media, they are outsourcing their social, or spending an excessive amount of time on tasks as they learn social by trial and error,” said John Souza, founder of SMMU.
“What we’ve found is that with social media training, small businesses are able to more effectively position themselves to achieve their overall marketing goals, while dramatically decreasing the amount of time and money they invest in social media,” Souza continued.
To kick off National Small Business Week, SMMU is offering a 14-day free trial for the firm’s All Access Pass for small businesses. Participants will receive free, unlimited access to SMMU’s comprehensive, award-winning 13 courses on social media and online marketing, including courses on Facebook, Twitter, Mobile Marketing and Video Marketing.
“Just as consumers review a company’s website before choosing to do business with them, they are increasingly reviewing companies’ social media profiles,” said Souza. “It’s never been more critical for small businesses to ensure that they are doing social media the right way.”
Methodology: SMMU’s survey was conducted April 1-15 via Survey Gizmo. 1060 small business owners, social strategists, and C-Level executives were surveyed. Companies represented by number of employees: 1-5 (30.1 percent); 6-10 (10.4 percent); 11-50 (20.2 percent); 51-100 (9.2%); 101 or more (30.1 percent).
About Social Media Marketing University
Launched in 2009, Social Media Marketing University (SMMU) is the largest online training firm specializing in social media and online marketing courses, and the first to offer a Social Media Strategist Certification. Additionally, the firm caters to more than 125,000 professionals, offering 13 comprehensive courses, weekly webinars and a Social Media Inner Circle program for ongoing professional development. SMMU has been recognized by The Mashable Awards, About.comReader’s Choice Awards, Forbes’ ‘America’s Most Promising Companies’ campaign and the International Business Awards. For more information, visit www.smmu.com.