By Toast Labs, Inc., Special for USDR
Restaurant-hoppers, choosey foodies and indecisive diners alike will now be able to discover the best items on any menu thanks to the new smartphone application, Dysh. The free app, launched by Toast Labs, Inc. merges user-generated content and technology to create a conversation around the food, getting straight to the plate.
Users are encouraged to post photos of those hunger-inducing meals (i.e. curate the sort of #foodporn you might find on Instagram), and to help friends decide what to order by rating dishes on a 100-point scale. Dysh answers both the age-old question, “what do I order?” and the modern quandary, “where do I post it?”
Of course, food sharing is nothing new. But by adding a level of personalization and gamification to the process, Dysh’s concept is to re-define how everyone finds and shares their favorite fare. Diners can discover the must-have menu item at a particular restaurant or simply search for the best food and drink nearby. The app is equipped with location services technology and provides custom results based on a user’s exact location. No more sorting through lengthy paragraphs of unknown reviews or crossing fingers that the server will be able to recommend something they will like. Dysh puts an end to eater’s remorse by putting recommendations from fellow and trusted “Taste Buds” right at their fingertips.
“I am a big believer in Dysh, just as I was a big believer in The Honest Company,” said Dysh Partner and Lead Investor Brian Lee. “We identified something that foodies desired – a social environment where people can easily find and share all the best dishes – and then created an app to do exactly that.”
Founder and CEO Ashley King explained, “Knowing that food lovers want to share their latest culinary discoveries, we are supporting what users are already doing, photo-sharing. We have built a social utility app that goes beyond just showing the image and transforms it into content for a personalized food and drink recommendation engine. Our platform allows users to browse beautiful food photos posted by their friends, but also helps them make a decision on what to order.”
King is a veteran in the early stage start-up space, and one the first employees at The Honest Company, ShoeDazzle, and Ed Hardy Clothing. With her JD/MBA background, she has a history of being involved with businesses from the ground up. Most recently at The Honest Company, King led business development, legal/HR, and orchestrated all philanthropic efforts and company volunteerism. Keeping in stride with her commitment to social responsibility, Dysh will continually look for ways to give back to the community as the company continues to grow.
The company just finished a late-seed round of financing with investments from BAM Ventures, Chaotic Investments, John Bendheim Enterprises, and Suntoy Enterprises. Angel investors also include Courtney and Carter Reum, Jeff Stibel, and Matt Toledo, Publisher and CEO of the Los Angeles Business Journal.
About Toast Labs, Inc.
Headquartered in El Segundo, California and founded in late 2014, Dysh was created to change the way people experience food. Discovering the best dishes and new restaurants has never been easier. Join the community, share your thoughts, and take your “food game” to the next level.
Download Dysh for iPhone on the iTunes store and for Android (beta) on Google Play. For more information visit, http://dyshapp.com, follow @Dyshapp on Facebook and Instagram and @Dyshapps on Twitter.
SOURCE Toast Labs, Inc.