PANDORA Jewelry announced a new strategic alliance with The Walt Disney Company beginning this fall that will give the brand a presence in Walt Disney World Resort and Disneyland Resort.
PANDORA in turn is creating an original collection of beautifully designed Disney-themed jewelry launching at retail locations this fall, in collaboration with Disney Consumer Products.
“To say that PANDORA is excited about our relationship with Disney is an understatement,” said Scott Burger, President, PANDORA Americas. “Having a presence in the theme parks gives the brand another opportunity to engage with families and play a significant role in both the big and small moments of their lives.”
The design teams have worked to build a collection that meets the exacting quality standards of PANDORA, preserves the integrity of the Disney characters we have all come to love over the years, and gives our consumers another way to share their stories said Burger.
“We’re looking forward to the opportunities ahead through our alliance with PANDORA,” said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. “In addition to debuting a new line of PANDORA jewelry at retail that we know will be a fan favorite, we are collaborating on other product lines and guest experiences at our domestic Parks and Resorts.”
Later this fall, select merchandise locations at the Walt Disney World Resort, Disneyland Resort, Disney Vacation Club properties and Disney Cruise Line ships will begin selling the collections.
The new Disney products represent PANDORA Americas’ third licensed collection to launch within the past 12 months. Starting in 2015, Pandora will become presenting sponsor of the Tinker Bell Half Marathon Weekend held annually at the Disneyland Resort.
SOURCE PANDORA Jewelry