Protecting Chickens Everywhere

By National Chicken Council, Special for  USDR

NCC urges consumers, the foodservice and retail industries, and non-governmental organizations to invest in studying the impact in the U.S. of the growing market for “slower growing” broiler chickens. A study released today by the National Chicken Council (NCC) details the environmental, economic and sustainability implications of raising slower growing chickens, revealing a sharp increase in chicken prices and the use of environmental resources – including water, air, fuel and land. NCC also calls for more research on the health impact of chickens’ growth rates, to ensure that the future of bird health and welfare is grounded in scientific, data-backed  research.

“The National Chicken Council and its members remain committed to chicken welfare, continuous improvement and respecting consumer choice – including the growing market for a slower growing bird,” said Ashley Peterson, Ph.D., NCC senior vice president of scientific and regulatory affairs. “However, these improvements must be dictated by science and data – not activists’ emotional rhetoric – which is why we support further research on the topic of chicken welfare and growth  rates.”